Senior Performance Marketing Manager (Paid Search)

TL;DR

Senior Performance Marketing Manager (Paid Search): Driving full-funnel paid search strategy and execution to accelerate QuickBooks US growth with an accent on managing seven-figure monthly budgets, leveraging modern platform best practices, and delivering measurable business impact. Focus on competitive and auction dynamics, optimizing KPIs to maximize ROI, and utilizing GenAI tools to streamline workflows.

Location: Hybrid, 3 days per week onsite in San Diego, California

Salary: $120,000–$162,000 USD (Southern California)

Company

hirify.global is a global financial technology platform powering prosperity for 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own paid search strategy and day-to-day execution across Google Ads, Microsoft Advertising, and Search Ads 360, aligned to acquisition, conversion, and revenue goals.
• Optimize KPIs to maximize ROI while managing seven-figure monthly budgets and pacing within constraints.
• Monitor competitive and auction dynamics, leveraging third-party tools to protect and grow branded and non-branded presence on the SERP.
• Ensure campaigns leverage modern platform best practices including Smart Bidding, RSAs, audience signals, personalization, and keyword expansion.
• Lead the testing roadmap for ad copy and landing page experiences, partnering with Creative and Product teams to maximize conversion rates.
• Develop annual and quarterly budget recommendations, incorporating market growth projections and new product launches.

Requirements

• Bachelor’s degree required; preferred fields include Business, Marketing, Statistics, or Mathematics.
• 4–5 years of hands-on digital marketing experience with strong emphasis on SEM/PPC.
• Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360; Google Ads certifications preferred.
• Proven experience driving measurable business results through performance marketing.
• Experience with analytics and reporting tools such as GA4 and Adobe Analytics.
• Strong analytical, budget management, problem-solving, collaboration, and communication skills.
• Ability to operate effectively in a fast-paced, evolving environment.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligibility for cash bonus, equity rewards, and comprehensive benefits.
• Commitment to fair pay for employees across categories of ethnicity and gender.