TL;DR

AI Optimization Specialist (Marketing): Supporting the execution, governance, and optimization of AI-enabled digital and content initiatives across %hirify_global%’s B2B web ecosystem with an accent on content strategy, AI experimentation, and performance measurement. Focus on operationalizing AI-driven content and digital experiences while ensuring accuracy, compliance, and brand integrity.

Location: This is a remote role in Costa Rica.

Company

%hirify_global% is a global data and technology company, powering opportunities for people and businesses around the world.

What you will do

Pilot and execute AI-enabled digital and content initiatives to improve performance, personalization, and automation across B2B web properties.
Develop, test, and optimize AI agents and automation workflows that support content creation, lead routing, reporting, and engagement measurement.
Create, edit, and refine AI-assisted written content to ensure clarity, accuracy, tone, and alignment with %hirify_global% brand standards.
Collaborate with cross-functional partners to support digital content governance, compliance, and responsible AI usage across web experiences.
Track and report on AI digital and content experiments, measuring performance, ROI, operational efficiency, and scalability.
Support rollout of structured AI initiatives focused on content optimization, measurement frameworks, and automation integration.

Requirements

3+ years’ experience in digital marketing, content strategy, or AI-enabled content roles.
Advanced English proficiency with demonstrated strength in professional writing, editing, and content quality review.
Experience working with AI-assisted content tools, automation platforms, or conversational AI systems.
Strong understanding of digital content performance, measurement frameworks, and optimization best practices.
Experience collaborating across marketing, product, legal, and communications teams.
Strong organizational skills with the ability to manage multiple initiatives while maintaining high quality standards.

Culture & Benefits

%hirify_global%'s culture, people, and environments are main differentiators.
We focus on what matters; diversity and inclusion, work/life balance, flexible work, development, engagement, collaboration, wellness, rewards and recognitions, volunteering... the list goes on!
Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.