Product Marketing Manager (Loyalty)

TL;DR

Product Marketing Manager (Loyalty): Drive profitability through Loyalty product adoption and engagement with an accent on designing comprehensive marketing strategies and crafting compelling value propositions. Focus on analysing customer behaviour, optimising conversion strategies, and orchestrating product launches across multiple markets.

Location: Remote (Europe)

Salary: PLN15,000 - PLN16,600 gross monthly (for Poland); compensation for other locations will be discussed during the interview process.

Company

hirify.global is a fast-growing financial super app on a mission to provide more visibility, control, and freedom over money to 65+ million customers globally.

What you will do

• Understand customer needs and how Loyalty products work globally using data-driven insights.
• Design the Loyalty product marketing strategy across all channels, from positioning to launch campaigns.
• Craft compelling value propositions and narratives with creative teams.
• Orchestrate Loyalty launches across multiple markets, ensuring consistent messaging and positioning.
• Foster cross-functional partnerships with Product, Design, and Communications teams.
• Analyse customer behaviour and market trends to identify segmentation opportunities and optimise conversion strategies.

Requirements

• Experience in B2B or B2C product, brand, or consumer marketing in a fast-paced environment.
• Proven experience driving premium product adoption.
• Knowledge of markets and the competitive landscape in fintech or payments.
• Expertise in setting strategic direction and project managing complex go-to-market campaigns.
• Experience generating highly original ideas and setting creative excellence standards.
• Solid track record in consumer marketing and understanding of channels like in-product, digital, PR, and offline activations.
• Excellent communication and interpersonal skills.
• Charismatic, people-person ability to work in a dynamic, international environment.
• Exceptional eye for detail and quality.

Culture & Benefits

• Outstanding employee experience and Great Place to Work™ certification.
• Opportunity to work in a distributed, multicultural team of 10,000+ people globally.
• Commitment to Diversity & Inclusion with an established D&I Framework.
• Focus on building exceptional, innovative products and services.