Product Marketing Manager (Loyalty)

TL;DR

Product Marketing Manager (Loyalty) (Fintech): Driving profitability through Loyalty product adoption and engagement by leading upgrade strategies and building a marketing strategy focused on customer lifetime value. Focus on crafting compelling value propositions and narratives, orchestrating Loyalty launches, and analysing customer behaviour to optimise conversion strategies.

Location: Remote: Poland, Portugal, Spain, UAE

Salary: PLN15,000 - PLN16,600 gross monthly (Poland). Compensation will be discussed during the interview process for other locations

Company

hirify.global's powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help their 70+ million customers get more from their money every day.

What you will do

• Understand customer needs and how Loyalty products work globally, using data-driven insights to shape strategy.
• Design the Loyalty product marketing strategy across all channels, from positioning to launch campaigns.
• Craft compelling value propositions and narratives that showcase benefits.
• Orchestrate Loyalty launches across multiple markets, ensuring consistent messaging and positioning.
• Foster solid cross-functional partnerships with Product, Design, and Communications teams.
• Analyse customer behaviour and market trends to identify segmentation opportunities and optimising conversion strategies.

Requirements

• Experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment.
• Proven experience driving premium product adoption.
• Knowledge of markets and the competitive landscape in fintech or payments.
• Expertise in setting strategic direction and project managing complex go-to-market campaigns.
• Experience generating highly original ideas and setting the standard for creative excellence.
• Excellent communication and interpersonal skills.
• An exceptional eye for detail and quality.

Culture & Benefits

• hirify.globalers are a priority; they launched their inaugural D &I Framework in 2021.
• Seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for their customers.