Senior ASO Specialist (App Store Optimization)

TL;DR

Senior ASO Specialist (App Store Optimization): Developing and executing global ASO strategy for app growth and store visibility across App Store and Google Play with an accent on metadata, visual asset optimization, and A/B testing. Focus on improving organic install rates, conversion rates, and leveraging data to achieve meaningful performance gains.

Location: Hybrid (Kazakhstan)

Company

hirify.global is looking for a Senior ASO Specialist to drive global app growth and improve store visibility across key markets.

What you will do

• Develop and execute ASO strategy for key countries across the App Store and Google Play.
• Optimize metadata and visual assets based on analytics, experimentation, and market insights.
• Run and analyze A/B tests (Google Play Experiments, Product Page Optimization).
• Manage app store localizations and coordinate updates with regional marketing teams.
• Conduct competitor analysis and keyword research to identify growth opportunities.
• Build, maintain, and present regular ASO performance reports.

Requirements

• 3+ years of experience in ASO for global markets.
• Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates.
• Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles.
• Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration.
• Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar.
• Data-driven mindset, strong analytical skills, and the ability to translate insights into practical growth actions.

Culture & Benefits

• Stable salary and official employment.
• Hybrid work mode and flexible schedule.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs and partially or fully paid additional training courses.
• All necessary work equipment.