Digital Analytics Director (AI)

TL;DR

Digital Analytics Director (AI): Leading and defining the strategic direction for website and mobile app analytics, with an accent on building and scaling end-to-end capabilities, unified user behavior understanding, and modern data architectures. Focus on translating complex cross-platform performance data into actionable business strategies and delivering executive-level insights.

Location: Hybrid in Istanbul, Turkey (in office around four days a week)

Company

hirify.global is WPP’s global data products and technology company that transforms marketing by building an AI-enabled media and data platform for advertising.

What you will do

• Lead the strategic vision for web and mobile app analytics, including comprehensive tracking frameworks and robust QA processes.
• Establish and govern enterprise-wide KPIs and measurement standards across the full digital customer lifecycle.
• Transform complex behavioral data into actionable insights and strategic recommendations for product, media, and marketing.
• Oversee the development and standardization of advanced dashboards, self-service reporting platforms, and automated intelligence systems.
• Partner closely with data engineering teams to define data models, event schemas, data quality, and governance frameworks.
• Direct in-depth analysis and optimization of user funnels, critical drop-off points, and feature adoption.
• Lead the conceptualization, development, and implementation of sophisticated attribution models and cross-channel measurement frameworks.
• Manage complex stakeholder relationships, translating technical insights into clear business narratives for executive audiences.

Requirements

• 8+ years of progressive experience in digital analytics, with experience leading mobile app analytics initiatives at scale.
• Exceptional understanding of mobile UX principles, advanced KPIs, and complex customer journey mapping.
• Demonstrated ability to effectively communicate, present, and influence C-suite and senior stakeholders with data-driven narratives.
• Superior English communication, presentation, and interpersonal skills (C1).
• Significant and demonstrable experience in the retail or e-commerce industry is highly preferred.
• Experience in building, managing, and mentoring a team of analytics professionals.
• Advanced proficiency in SQL, BigQuery, and other data warehousing/querying platforms is essential.
• Proven expertise with enterprise analytics platforms such as GA4, Firebase, MMPs (Adjust, Appsflyer) and related measurement ecosystems.

Nice to have

• Familiarity with scripting languages (Python/R) for advanced analytics.

Culture & Benefits

• Lead and define the strategic direction for analytics for some of the world's leading brands.
• Pioneer and expand hirify.global’s analytics center of excellence within the mobile app domain.
• Innovate with cutting-edge analytics technologies and leverage vast, complex retail app data sets.
• Drive global best practices and collaborate at an executive level with international teams.
• Thrive in a dynamic, hybrid work environment fostering continuous learning, innovation, and strategic impact.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.