Regional Marketing Director (EdTech)

TL;DR

Regional Marketing Director (EdTech): Designing, planning, directing, and managing marketing strategies and Academic Services that contribute to achieving company financial objectives, with an accent on MI/BI implementation, market analysis, and budget optimization. Focus on developing strategic marketing plans, communication strategies for brand positioning, and standardizing regional processes.

Location: Mexico City

Company

hirify.global opens the doors to discovery for researchers, educators, clinicians and other professionals, providing world-class content and technology solutions for over 180 years.

What you will do

• Design, plan, direct, and manage marketing strategies and Academic Services.
• Implement MI/BI areas to enhance market knowledge, positioning, and budgeting.
• Develop and implement strategic marketing plans, including promotion, dissemination, and segmentation.
• Develop internal and external training strategies for the Academic Services area.
• Develop communication strategies to strengthen Macmillan and Castillo brand positioning.
• Efficiently manage and control the budget for Marketing and Academic Services departments.

Requirements

• 10+ years of experience in Marketing Management.
• Bachelor’s degree and/or postgraduate degree in Marketing.
• Experience with data analysis and data management.
• Digital Marketing expertise.
• Knowledge of the publishing market and industry trends, including A.I.
• English proficiency: C1 required.

Nice to have

• Experience in EdTech.

Culture & Benefits

• Work within an inclusive culture that values diversity and empowers colleagues.
• Contribute to a company recognized with the Diversity Team of the Year award.
• Access to career opportunities within hirify.global.

Hiring process

• Submit your CV and Cover Letter in English to explain interest in the role.