Regional Marketing Director (EdTech)

TL;DR

Regional Marketing Director (EdTech): Designing, planning, directing, and managing marketing strategies and Academic Services with an accent on achieving the company’s financial objectives. Focus on implementing MI/BI areas, optimizing resources, and developing communication strategies to strengthen brand positioning.

Location: Mexico City

Company

hirify.global is one of the leading publishers of research in the world, providing technology-enabled products, platforms, and services.

What you will do

• Conduct market analysis to contribute to the development of key company strategies.
• Develop and implement strategic marketing plans related to promotion, dissemination, market segmentation, coverage, and commercial tools.
• Develop training strategies for the Academic Services area, both internally and externally.
• Develop communication strategies that strengthen the positioning of the Macmillan and Castillo brands among clients.
• Manage and control the budget for the Marketing and Academic Services departments at both local and regional levels.
• Standardize processes at the regional level to ensure consistency.

Requirements

• 10+ years of experience in Marketing Management.
• Bachelor’s degree and/or postgraduate degree in Marketing.
• Experience with data analysis, data management.
• Experience in EdTech preferred.
• English proficiency: C1.
• Digital Marketing expertise.
• Familiarity and awareness of Industry trends including A.I.

Culture & Benefits

• Committed to creating an environment where people and ideas can flourish.
• Access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.