Head of Non-digital Acquisition (Fintech)

TL;DR

Head of Non-digital Acquisition (Fintech): Leading the development of a non-digital acquisition ecosystem for Plata in Colombia with an accent on mastering local culture, customer segmentation, and efficient cross-channel communication strategy. Focus on building a dedicated DWH for data-led decisions, designing a "Bring A Friend" program, and optimizing conversion rates through A/B testing while scaling a team.

Location: Relocation required to Colombia

Company

hirify.global (ex Different Technologies) is a fintech company focused on challenging the status quo of incumbent finances.

What you will do

• Create a full communication map and dedicated DWH to drive data-led decisions for all non-digital channels.
• Design and launch a "Bring A Friend" program, adapting global best practices to local Colombian culture.
• Define and execute a cross-channel strategy (push, SMS, calls, robots) across the entire funnel.
• Identify opportunities within the existing base to drive sales of credit cards, debit cards, and insurance products.
• Design and run A/B tests to optimize conversion rates and communication efficiency.
• Start hands-on to set standards, then hire, mentor, and lead a team of 10-15 specialists as the business scales.

Requirements

• Strong mathematical or technical degree (MSU, MIPT, HSE, MSTU, MEPhI, NSE or similar).
• Solid knowledge of mathematical statistics and probability theory.
• Analytical mindset, systematic thinking, and experience in hypothesis testing, experimentation, and validation.
• Strong SQL and Python skills.
• Experience with data visualization tools (Tableau, Superset, etc).
• Ability to transform business goals into analytical solutions and frameworks.
• Excellent communication skills and the ability to partner with cross-functional leaders.
• English level B2 or higher required for effective collaboration with the international team.

Culture & Benefits

• Team with an innovative spirit from the best technical universities.
• Culture of honest feedback and supportive teamwork.
• High-tech environment challenging the status quo of incumbent finances.
• Relocation support to our hub in Colombia for the employee and their family.
• Healthcare coverage.
• Education budget for language lessons, professional training, and certifications.
• Wellness budget for mental health and fitness activity reimbursements.
• Vacation policy: 20 days of annual leave and paid sick leave.