Influence Business Director (PR & Influence)

TL;DR

Influence Business Director (PR & Influence): Leading the strategic direction and integrated delivery of influence activity for a world-class technology brand within the UK market with an accent on navigating tech marketing complexities and leveraging influence to drive brand reputation, product launches, and cultural relevance. Focus on identifying emerging influencer trends, developing data-backed strategies tailored to UK market nuances, overseeing flawless execution, and driving innovation within a dynamic UK agency environment.

Location: Must be based in London, United Kingdom

Company

hirify.global is an award-winning agency specializing in brand advertising, customer experience marketing, PR, influence, and consulting, delivering impactful campaigns for clients since 1948.

What you will do

• Lead the strategic direction and integrated delivery of the full suite of influence activity for a major technology brand in the UK market.
• Act as the senior day-to-day client lead for the UK teams of a leading tech client, building trusted partnerships and providing strategic counsel.
• Drive the creation of UK influence strategy toolkits, frameworks, and playbooks, embedding influence-first thinking into campaign planning.
• Oversee UK market engagement, provide insights on emerging influencer trends, and utilize advanced analytics to demonstrate campaign effectiveness and ROI.
• Lead influence strategy and delivery for key UK brand moments, product launches, and events, ensuring maximum creator engagement.
• Directly manage a London-based team of influence specialists, fostering their growth and leading integration across various agency disciplines.

Requirements

• Proven experience in UK-specific leadership roles within influence marketing, digital marketing, or related fields, ideally within the technology sector or for large-scale consumer brands.
• Exceptional stakeholder management skills, confidently navigating complex, multi-layered client organisations.
• Strong understanding of how major brands operate across the UK market.
• Demonstrated experience working in integrated agency environments across influence, advertising, social, content, and data & analytics.
• A passion for culture-led, data-driven, influence-first marketing and its role in driving brand relevance and business impact.
• Extensive and established network within the influencer industry, including leading creators, talent agencies, and platforms, specific to the UK market.

Culture & Benefits

• 25 days annual leave plus 1 Volunteer Day.
• Bupa Healthcare and enhanced Maternity, Adoption, and Shared Parental Leave.
• Flexible working model with core working hours: 10am – 4pm.
• A 1.5:1 Matching Pension Structure.
• Wellbeing and Health benefits including up to £25.00 per month towards exercise class membership, Unmind membership, LifeWorks tool, and annual eye tests.
• Commitment to attracting diverse talent and fostering career growth and belonging within the agency.