IBERIA Marketing Manager (Demand Generation)

TL;DR

IBERIA Marketing Manager (Demand Generation): Design and lead data-driven marketing strategies with partners, aligning them with hirify.global’s business goals and GTM priorities. Focus on identifying new partnership opportunities, optimizing partner pipeline, and ensuring consistent messaging across markets.

Location: Onsite in Barcelona, Spain

Company

hirify.global is a fast-growing Business Management Software company founded in 2016, focused on automating HR workflows and centralizing people data for SMEs.

What you will do

• Design and lead data-driven marketing strategies with partners.
• Ensure alignment between marketing and sales goals, optimizing partner pipeline and conversion rates.
• Identify new opportunities and partnership models to expand reach and market impact.
• Define KPIs and reporting frameworks for campaign performance and ROI.
• Mentor cross-functional teams and ensure consistent messaging.
• Stay updated on B2B SaaS demand generation trends, testing new tactics.

Requirements

• Fluent in Spanish and English (Portuguese is a plus).
• 7+ years of experience in B2B marketing, with a strong focus on demand generation, partner or channel marketing.
• Proven success in developing and scaling demand generation programs that directly impact pipeline and revenue.
• Previous experience in leading teams.
• Strong understanding of digital acquisition channels, ABM, and marketing automation (HubSpot, Salesforce).
• Exceptional strategic thinking combined with hands-on execution.

Nice to have

• Experience managing 3rd-party relationships or partner agencies.
• Experience managing demand generation teams.
• Familiarity with marketing automation tools (HubSpot, Salesforce).
• Entrepreneurial mindset.

Culture & Benefits

• High growth, multicultural, and friendly environment.
• Continuous training and learning opportunities.
• Alan private health insurance.
• Gympass membership for healthy living.
• Save expenses with Cobee and Payflow.
• Language classes with Yolk Academy.
• Breakfast and organic fruit at the office, Nora and Apetit discounts, pet-friendly environment.
• Inclusive environment with over 43 nationalities.