Data and Reporting Lead (Marketing Data)

TL;DR

Data and Reporting Lead (Marketing Data): Leading the development and delivery of data pipelines, reporting frameworks, and quality monitoring tools for UK clients with an accent on data reliability, scalability, and alignment with business needs. Focus on shaping team workflows, ensuring data reliability, and championing best practices in data modelling and governance.

Location: London, United Kingdom. This is a UK-based role and requires individuals to have the right to work in this location. The role follows a hybrid approach, requiring office attendance around four days a week.

Company

hirify.global is WPP’s global media collective, and Choreograph is WPP’s global data products and technology company, focused on transforming marketing with an AI-enabled media and data platform.

What you will do

• Lead end-to-end development of data workflows from ingestion to modelling and dashboard outputs.
• Oversee the delivery of performance dashboards and data quality tools.
• Lead and coach a small team of analysts and analytics engineers, defining priorities and roadmaps.
• Ensure consistent application of marketing taxonomies, data definitions, and platform mappings.
• Drive the development of monitoring tools for data completeness, accuracy, and consistency.
• Work cross-functionally with media activation teams, platform engineers, and data governance leads to deliver reliable, privacy-compliant data solutions.

Requirements

• Proven experience leading business intelligence or analytics engineering teams in a fast-paced, data-rich environment.
• Strong understanding of digital marketing data across platforms like Meta, Google Ads, DV360, and Amazon.
• Expertise in cloud data platforms (e.g., Google BigQuery), data transformation tools (e.g., dbt, SQL), and reporting platforms (e.g., Power BI, Looker Studio).
• Deep understanding of analytics engineering best practices, including modular model design, version control, automated testing, and documentation standards.
• Demonstrated ability to manage technical delivery while confidently engaging with non-technical stakeholders.
• Excellent organizational and communication skills, with a strong focus on data governance, quality, and documentation.
• Must be based in the UK and have the right to work in this location.

Culture & Benefits

• Invests in employees to help them do their best work and supports growth within the global hirify.global & WPP networks.
• Offers employee resource groups and hosts frequent in-office events showcasing team wins and thought leadership.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Provides significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Committed to fostering a culture of respect where everyone belongs and has equal career opportunities.
• Embraces a hybrid approach, with teams in the office around four days a week.