Digital Marketing Manager (AI)

TL;DR

Digital Marketing Manager (AI): Architecting and executing holistic digital marketing strategies to drive brand awareness and qualified lead generation with an accent on PPC, CRO, and email marketing. Focus on managing end-to-end paid campaigns across various platforms, optimizing the marketing funnel, and analyzing performance metrics for maximum ROI in the US B2B tech market.

Location: Remote, with an in-depth understanding of the U.S. B2B tech market required.

Company

hirify.global is a growing tech company focused on AI solutions and custom application development.

What you will do

• Develop and execute holistic digital marketing strategies to increase brand awareness and generate qualified leads.
• Conduct ongoing market and competitive research to identify opportunities and stay ahead of trends.
• Manage end-to-end paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Optimize the marketing funnel (CRO) through data analysis, landing page optimization, and targeted campaigns.
• Plan and execute segmented email marketing campaigns, utilizing A/B testing for optimization.
• Analyze performance metrics across all channels, create actionable reports for leadership, and coordinate with creative and development teams.

Requirements

• English: C1+ speaker with an in-depth understanding of the U.S. B2B tech market.
• Proven hands-on experience in PPC (Google Ads, Meta, LinkedIn), paid media, VSL, email marketing, and conversion rate optimization (CRO).
• Strong analytical and financial acumen with expertise in Google Analytics, KPI tracking, and ROI calculation.
• Demonstrated ability in strategic planning, market analysis, and competitive research.
• Excellent leadership, project management, and communication skills.
• Highly organized, self-motivated, and adept at working autonomously in a remote, freelance/hourly structure.

Culture & Benefits

• Flexible freelance/hourly engagement with a clear path to a full-time, leadership role.
• Opportunity to build and own the digital marketing function for a growing tech company.
• Work directly with Head of Marketing, contributing to high-level business decisions.
• Creative and dynamic environment fostering extraordinary creativity and innovation.
• Collaborative, fast-paced, and results-oriented environment.