KOL Marketing Manager (Web3)

TL;DR

KOL Marketing Manager (Web3): Shaping and scaling KOL/influencer strategy and community growth across APAC social channels with an accent on building high-impact creator partnerships and running world-class community operations. Focus on tracking campaign performance, localizing community initiatives, and ensuring integrated messaging for product launches.

Location: Remote (APAC)

Company

hirify.global is a leading blockchain and web3 software company pioneering technological developments within the web3 ecosystem.

What you will do

• Source, vet, negotiate, and manage creators and influencers, developing content calendars aligned to GTM milestones.
• Establish and nurture relationships with key Web3 influencers and identify new partnership opportunities.
• Stand up an affiliate/referral program with UTM links, promo codes, and revenue-share.
• Track and analyze KOL campaign performance, providing regular reports and data-driven strategies for improvement.
• Own day-to-day operations and growth of community groups on Telegram, X, and WeChat.
• Localize community initiatives, coordinate AMAs, IRL/virtual events, meetups, and build feedback loops to product, BD, and support teams.

Requirements

• 3-6 years of experience in Web3 marketing, directly contributing to community growth and impactful influencer collaborations.
• Proven success in influencer marketing or KOL management within Web3, blockchain, or cryptocurrency.
• Extensive network with Web3 KOLs and demonstrated strong account management skills.
• Deep familiarity with crypto culture and products, and experience utilizing social media platforms and analytics tools.
• Excellent communication and interpersonal skills to build strong rapport and collaborate effectively.
• Comfortable with contracting and budget management, including negotiating rates and deliverables.
• Fluent in English and Mandarin.

Nice to have

• Experience building KOL programs for exchanges.
• Local market expertise with strong creator/KOL network in Greater China, South Korea, Japan, and Southeast Asia.
• Can demonstrate measurable ROI from past influencer campaigns.
• Moonlight as an emerging KOL.
• Additional languages (e.g., Korean, Japanese).

Culture & Benefits

• Work in a chaotic-but-fun, remote-friendly, start-up environment.
• Be part of a diverse team passionate about building and shaping the future of Web3.
• Work on tools, infrastructure, and apps that scale platforms to onboard one billion participants.
• Constantly exposed to new concepts, ideas, and frameworks from peers.
• Join a network of builders reaching the edge of the ecosystem, with alumni becoming tech entrepreneurs and leaders.
• Committed to ensuring technology empowers people and communities with economic and political agency through decentralized technologies.

Hiring process

• Applicants will be required to submit to background checks including but not limited to employment, education, and criminal record checks.