Marketing Specialist (B2B Tech)

TL;DR

Marketing Specialist (B2B Tech): Elevating brand presence and content strategy to support growth in the U.S. market with an accent on developing cohesive brand voice, high-quality content, and social media strategy. Focus on managing LinkedIn presence, turning project outcomes into case studies, and optimizing content performance through data-driven insights.

Location: Flexible to work remotely or from offices in Montevideo (Uruguay), Buenos Aires (Argentina), and Medellín (Colombia).

Company

hirify.global helps companies launch, grow, and scale their digital products and services for clients like MasterClass, Universal, and Google.

What you will do

• Develop and maintain a cohesive brand voice and messaging across all channels.
• Create high-quality content including sales collateral, website content, blog posts, and thought leadership pieces.
• Partner with Delivery and Sales teams to develop strong case studies and success stories.
• Own and execute the LinkedIn strategy for corporate channels and leadership amplification.
• Plan, create, and schedule social media posts and campaigns.
• Implement and maintain dashboards to track marketing KPIs and analyze campaign performance.

Requirements

• 3-4+ years of experience in Marketing, ideally in B2B tech or digital services.
• Strong skills in content creation, editing, and storytelling.
• Demonstrated experience managing LinkedIn or similar social channels.
• Proficiency with analytics tools (e.g., GA4, HubSpot, LinkedIn analytics).
• Excellent written and verbal communication in English (C1+).
• Familiarity with AI tools for content creation and analysis.

Nice to have

• Experience working with U.S.-based markets or global companies.
• Hands-on experience with Notion, HubSpot, or similar tools.

Culture & Benefits

• Access to hirify.global University, Conferences/Certifications, and a Mentorship Program.
• Learning Bonus and opportunities for 360 Feedback.
• Flexibility to work remotely or from offices in Montevideo, Buenos Aires, and Medellín.
• Flexible time schedule and Workation program.
• Gym benefits, psychological counseling, and weekly lunch reimbursements.
• Referrals program bonuses, after-offices, prizes, and special occasion gifts.