Consumer Public Relations Specialist

TL;DR

Consumer Public Relations Specialist (North America): Driving brand awareness and engagement across key North American markets through strategic media relations and earned influencer programming with an accent on elevating innovative hardware and accessories. Focus on developing compelling narratives, executing targeted outreach to tech/lifestyle media, and securing impactful coverage.

Location: Hybrid remote working environment with flexibility, based in Toronto, Canada. Role focuses on North American markets (Canada and the United States).

Salary: CAD $63,394.00 - 99,112.48 annually

Company

hirify.global Inc. is a digital bookseller owned by Tokyo-based Rakuten Group, Inc., focused on making reading lives better for millions of worldwide users through eBooks, audiobooks, and eReaders.

What you will do

• Execute communications strategy for product launches, consumer PR, and influencer programming.
• Organize media opportunities and speaking engagements to drive brand awareness in North America.
• Oversee North American public relations agencies, managing activities and analyzing results.
• Lead reporting, tracking KPIs, and analyzing competitor news for gaps and opportunities.
• Liaise with internal teams and retail partners to expand co-brand awareness through communications.

Requirements

• 3-5 years of PR/Communications agency or in-house experience.
• Bachelor’s degree in marketing, communications, English, or an allied field.
• Required experience in public relations within North America (US and/or Canada).
• Strong communicator with exemplary writing, editing skills, and strategic thinking.
• Ability to effectively manage timelines, internal stakeholders, and PR agencies.
• Experience with event planning and execution, and understanding of digital book industry and consumer technologies in North America.

Culture & Benefits

• Flexible hours and hybrid remote working environment.
• Subsidized in-office lunches, full benefits from day one.
• Paid Volunteer days, unlimited sick days, and 3% RRSP matching.
• Monthly commuting allowance and lifestyle spending account.
• Talent and development training budget, free Kobo device and weekly eBooks/audiobook.
• Maternity/paternity leave top-up, dog-friendly office.