Marketing Analyst (Digital Marketing)

TL;DR

Marketing Analyst (Digital Marketing): Analyzing user behavior, performance metrics, and business trends for an automotive OEM website with an accent on developing measurement frameworks and reporting KPIs. Focus on translating data insights into web strategy and design, ensuring data integrity, and optimizing analytics tools.

Company

hirify.global is an agency specializing in digital transformation for various clients, including high-profile automotive OEMs.

What you will do

• Develop measurement and learning frameworks that evaluate performance and support continuous improvement.
• Analyze website, campaign, product, and user experience data, presenting findings and recommendations during monthly client reviews.
• Track and report website KPIs, producing dashboards, scorecards, and executive summaries.
• Collect, clean, and manage data from multiple sources to create reliable datasets.
• Build and maintain dashboards and reports using BI and visualization tools.
• Partner with creative, UX, product, and account teams to translate insights into web strategy and design.

Requirements

• 5 or more years of experience as a data analyst, BI analyst, or similar role, ideally in an agency, marketing, digital experience or product environment.
• Fluent in data analysis and cleaning using SQL, spreadsheets, and preferably Python or R.
• Hands-on experience with at least one web analytics platform such as Google Analytics or Adobe Analytics.
• Experience analyzing digital marketing performance across channels.
• Knowledge of attribution models, customer segmentation, LTV analysis, or predictive analytics.
• Experience with data visualization tools such as Tableau, Power BI, Looker, or matplotlib and seaborn.

Nice to have

• Familiarity with privacy regulations, data governance, and ethical data use.
• Exposure to automation, ETL pipelines, or data engineering workflows.