TL;DR

Head of Global Social Media & Community: Defining and leading global social media and community strategy for an international consumer brand with an accent on driving engagement, cultural relevance, and commercial impact. Focus on leading social-first campaigns, growing global communities, and overseeing influencer strategies across multiple regions.

Location: Hybrid working model, based in London, United Kingdom

Salary: £80,000–£85,000

Company

A values-led, multi-brand organisation with a strong heritage, a global footprint, and a clear commitment to creativity, inclusion, and long-term growth.

What you will do

Define and lead the global social media and community strategy.
Own and deliver short- and long-term global social strategies aligned to brand and business goals.
Lead social-first, insight-led campaigns that connect with audiences across multiple regions.
Drive global community growth through innovative engagement and platform-native storytelling.
Oversee influencer and creator strategies to boost awareness, credibility, and conversion.
Partner with regional teams to adapt global strategy for local market relevance.

Requirements

Proven experience leading global social media strategies for large, consumer-facing brands.
Strong expertise in influencer, creator, and community-led marketing programmes.
Track record of delivering data-driven social campaigns across international markets.
Experience leading, mentoring, and developing high-performing teams.
Confidence collaborating cross-functionally with product, creative, media, and agency partners.
Genuine outdoor enthusiast; this must be clearly reflected in your CV.

Culture & Benefits

High-impact, global role with clear visibility across senior leadership.
Opportunity to shape social strategy at scale across multiple iconic brands.
Hybrid working model offering flexibility and autonomy.
Strong emphasis on creativity, innovation, and professional development.
Inclusive, people-first culture where individuality and ideas are valued.