Head of Global Social Media & Community

TL;DR

Head of Global Social Media & Community: Defining and leading global social media and community strategy for an international consumer brand with an accent on driving engagement, cultural relevance, and commercial impact. Focus on leading social-first campaigns, growing global communities, and overseeing influencer strategies across multiple regions.

Location: Hybrid working model, based in London, United Kingdom

Salary: £80,000–£85,000

Company

A values-led, multi-brand organisation with a strong heritage, a global footprint, and a clear commitment to creativity, inclusion, and long-term growth.

What you will do

• Define and lead the global social media and community strategy.
• Own and deliver short- and long-term global social strategies aligned to brand and business goals.
• Lead social-first, insight-led campaigns that connect with audiences across multiple regions.
• Drive global community growth through innovative engagement and platform-native storytelling.
• Oversee influencer and creator strategies to boost awareness, credibility, and conversion.
• Partner with regional teams to adapt global strategy for local market relevance.

Requirements

• Proven experience leading global social media strategies for large, consumer-facing brands.
• Strong expertise in influencer, creator, and community-led marketing programmes.
• Track record of delivering data-driven social campaigns across international markets.
• Experience leading, mentoring, and developing high-performing teams.
• Confidence collaborating cross-functionally with product, creative, media, and agency partners.
• Genuine outdoor enthusiast; this must be clearly reflected in your CV.

Culture & Benefits

• High-impact, global role with clear visibility across senior leadership.
• Opportunity to shape social strategy at scale across multiple iconic brands.
• Hybrid working model offering flexibility and autonomy.
• Strong emphasis on creativity, innovation, and professional development.
• Inclusive, people-first culture where individuality and ideas are valued.