Staff Product Manager (SaaS)

TL;DR

Staff Product Manager (SaaS): Shaping the future of funnels at HighLevel, focusing on product vision, strategy, and execution to transform funnels into the primary lead generation engine for agencies and SMBs with an accent on adoption, engagement, conversion, retention, and platform growth. Focus on long-term vision and roadmap for Funnels, influencing architectural decisions, and driving AI-assisted creation and optimization.

Location: Remote

Company

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth.

What you will do

• Own the long-term vision and roadmap for Funnels as HighLevel’s core lead generation product.
• Design Funnels as complete conversion systems by driving features that improve lead capture, qualification, routing, and follow-through.
• Own funnel creation and consumption experiences across mobile and tablet devices.
• Lead cross-team initiatives spanning frontend, backend, infrastructure, analytics, and AI, influencing architectural decisions.
• Define event taxonomy and behavioral tracking standards across funnels.
• Partner with GTM teams to position Funnels as a flagship growth product, influencing pricing, packaging, messaging, and launch strategy.

Requirements

• 8+ years of Product Management experience, ideally in SaaS, MarTech, or web platforms
• Proven experience owning large-scale, customer-facing product platforms
• Deep understanding of website builders & website creation tools
• Strong product instincts for mobile & responsive UX
• Excellent communication, decision-making, and stakeholder leadership skills
• Strong UI/UX sensibilities and ability to work closely with designers

Nice to have

• Experience with AI/LLM-powered creation or optimization tools
• Background in high-traffic publishing or page-rendering systems
• Exposure to experimentation frameworks or personalization engines
• Experience building products for agencies or creators
• Prior work in remote, global product organizations

Culture & Benefits

• Operate in a global, remote-first environment with over 1,500 team members across 15+ countries.
• Work within a culture where innovation thrives, ideas are celebrated, and people come first.
• Opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products.
• Company prioritizes the well-being of its team.
• Embrace the concept of continuous and iterative improvement.
• Company is a well funded & profitable.