Lead Marketing Effectiveness (Ecommerce)

TL;DR

Lead Marketing Effectiveness (Ecommerce): Taking ownership of marketing ROI, attribution, and effectiveness across brands and markets with an accent on marketing mix models and multi-touch attribution approaches. Focus on translating complex analytics into simple business recommendations for senior stakeholders and supporting data-driven budget allocation.

Location: Based in Munich or Berlin

Company

hirify.global Group is an international community that leads and creates the market in buying and selling vehicles.

What you will do

• Own and drive marketing effectiveness across channels, brands, and markets.
• Build and evolve marketing mix models in close collaboration with the analytics team.
• Design and steer multi-touch attribution approaches to understand channel contribution to revenue.
• Provide clear, actionable ROI insights across key channels (e.g., Google, Social, Apple Store, TV, CRM).
• Lead global marketing performance reporting and ensure one clear narrative for leadership.
• Support data-driven budget allocation, including AI-based marketing spend optimisation.

Requirements

• Proven senior experience in marketing analytics, attribution, and/or marketing mix modelling (5+ years).
• Strong business mindset with the ability to influence decisions through data.
• Hands-on experience building or running attribution or MMM models.
• Excellent communication skills, able to explain complex topics in a clear and simple way.
• High level of ownership, self-motivation, and ability to work independently.
• Very good command of English.

Nice to have

• Experience in ecommerce, marketplaces, classifieds, or other data-driven businesses.
• STEM-related background.
• German language skills.

Culture & Benefits

• International community with over 50 nationalities.
• Tools, training, and support to learn new skills and reach your potential.
• Focus on helping people feel welcomed and included.