TL;DR

Lead Marketing Effectiveness (Ecommerce): Taking ownership of marketing ROI, attribution, and effectiveness across brands and markets with an accent on marketing mix models and multi-touch attribution approaches. Focus on translating complex analytics into simple business recommendations for senior stakeholders and supporting data-driven budget allocation.

Location: Based in Munich or Berlin

Company

%hirify_global% Group is an international community that leads and creates the market in buying and selling vehicles.

What you will do

Own and drive marketing effectiveness across channels, brands, and markets.
Build and evolve marketing mix models in close collaboration with the analytics team.
Design and steer multi-touch attribution approaches to understand channel contribution to revenue.
Provide clear, actionable ROI insights across key channels (e.g., Google, Social, Apple Store, TV, CRM).
Lead global marketing performance reporting and ensure one clear narrative for leadership.
Support data-driven budget allocation, including AI-based marketing spend optimisation.

Requirements

Proven senior experience in marketing analytics, attribution, and/or marketing mix modelling (5+ years).
Strong business mindset with the ability to influence decisions through data.
Hands-on experience building or running attribution or MMM models.
Excellent communication skills, able to explain complex topics in a clear and simple way.
High level of ownership, self-motivation, and ability to work independently.
Very good command of English.

Nice to have

Experience in ecommerce, marketplaces, classifieds, or other data-driven businesses.
STEM-related background.
German language skills.

Culture & Benefits

International community with over 50 nationalities.
Tools, training, and support to learn new skills and reach your potential.
Focus on helping people feel welcomed and included.