TL;DR

Senior Executive, Marketing Account Management (B2B Platform Marketing): Executes Go-to-market motions and drives effective conversations with Vendor-Product Managers and Business Unit leaders to create data-driven integrated marketing plans for the Enterprise Software and Cybersecurity pillar. Focus on growing opportunities, solving problems, and staying compliant while modernizing marketing techniques.

Location: Must be located in Singapore

Company

%hirify_global% is a leading technology company for the global information technology ecosystem.

What you will do

Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear Marketing ROI.
Maintain strategic relationships with existing vendors and channel partners to grow the Marketing Services portfolio.
Partner with strategically assigned vendors to drive brand, product awareness, and growth.
Drive channel sales and increase mindshare through effective and modern marketing.
Drive partner- and end-customer-driven integrated events and roadshows, both digital or face-to-face.
Develop end-user Marketing Campaigns, primarily digital, to increase influence with end-customers and generate the intent base for specific campaigns.

Requirements

Bachelor's degree in marketing or a related field.
A digital-first mindset with demonstrated experience via B2B Platform Marketing.
Direct channel marketing experience (4-6 years preferred); tech leadership experience is a plus.
Strong digital Marketing skills to drive key evolving platform initiatives, generating reach and revenue/profit.
Always willing to research and experiment (e.g., Xvantage).
Strong networking and communication skills.

Culture & Benefits

Speed in execution, rolling up your sleeves where needed, working collaboratively with the team.
Modernize marketing through digital and new-age marketing techniques.
Assist with resource and budget optimization, providing timely recommendations.