Senior Executive, Marketing Account Management (B2B Platform Marketing)

TL;DR

Senior Executive, Marketing Account Management (B2B Platform Marketing): Executes Go-to-market motions and drives effective conversations with Vendor-Product Managers and Business Unit leaders to create data-driven integrated marketing plans for the Enterprise Software and Cybersecurity pillar. Focus on growing opportunities, solving problems, and staying compliant while modernizing marketing techniques.

Location: Must be located in Singapore

Company

hirify.global is a leading technology company for the global information technology ecosystem.

What you will do

• Develop channel-specific marketing campaigns and events with a data-driven mindset, articulating clear Marketing ROI.
• Maintain strategic relationships with existing vendors and channel partners to grow the Marketing Services portfolio.
• Partner with strategically assigned vendors to drive brand, product awareness, and growth.
• Drive channel sales and increase mindshare through effective and modern marketing.
• Drive partner- and end-customer-driven integrated events and roadshows, both digital or face-to-face.
• Develop end-user Marketing Campaigns, primarily digital, to increase influence with end-customers and generate the intent base for specific campaigns.

Requirements

• Bachelor's degree in marketing or a related field.
• A digital-first mindset with demonstrated experience via B2B Platform Marketing.
• Direct channel marketing experience (4-6 years preferred); tech leadership experience is a plus.
• Strong digital Marketing skills to drive key evolving platform initiatives, generating reach and revenue/profit.
• Always willing to research and experiment (e.g., Xvantage).
• Strong networking and communication skills.

Culture & Benefits

• Speed in execution, rolling up your sleeves where needed, working collaboratively with the team.
• Modernize marketing through digital and new-age marketing techniques.
• Assist with resource and budget optimization, providing timely recommendations.