Content & Social Lead (Marketing)

TL;DR

Content & Social Lead (Marketing): Leading hirify.global’s collaboration with agency partners for a market-leading global CPG business, focusing on strategic oversight and content delivery across the Wellbeing & Beauty category. Focus on content effectiveness, brand consistency, and ROI across always-on and social-first content using both traditional and Gen AI driven approaches.

Location: Sydney, Australia

Company

hirify.global is the Global Content Production Company, partnering with top brands to deliver relevant and engaging content across all channels and media.

What you will do

• Contribute to the development and execution of market-specific content strategies that align with brand global direction while resonating with local cultural nuances and trends.
• Oversee the end-to-end content creation process, from ideation and planning through to production execution and optimisation.
• Act as the hub between brand, social, and content pods, working with Community Specialists to analyse content performance metrics and adapt content strategy.
• Support brand managers with the creation of clear and insightful briefs that inform agency partners and the local creator ecosystem.

Requirements

• Proven experience in leading creative content teams or projects, ideally in the Wellbeing & Beauty category or a related industry.
• Expertise in the production of social and content assets, with experience across integrated campaign work a bonus.
• Experience as a social media content creator with a strong understanding of local culture and platform nuances and trends.
• Proven strategic & creative skills with a track record of creating engaging, on-brand content.
• Comfort using analytics to measure content performance and make data-informed decisions to optimise content strategy.

Nice to have

• Experience using generative AI tools for content creation.
• Understanding of working with agencies across different regions, respecting cultural differences and adapting communication styles.

Culture & Benefits

• Hands-on environment with a shared drive to make great things happen.
• Real and authentic communication that builds trust for collaboration and growth.
• Creating a space where everyone feels valued, supported, and included.
• Driven by curiosity, experimentation, and continuous learning.