TL;DR

Content & Social Lead (Marketing): Leading %hirify_global%’s collaboration with agency partners for a market-leading global CPG business, focusing on strategic oversight and content delivery across the Wellbeing & Beauty category. Focus on content effectiveness, brand consistency, and ROI across always-on and social-first content using both traditional and Gen AI driven approaches.

Location: Sydney, Australia

Company

%hirify_global% is the Global Content Production Company, partnering with top brands to deliver relevant and engaging content across all channels and media.

What you will do

Contribute to the development and execution of market-specific content strategies that align with brand global direction while resonating with local cultural nuances and trends.
Oversee the end-to-end content creation process, from ideation and planning through to production execution and optimisation.
Act as the hub between brand, social, and content pods, working with Community Specialists to analyse content performance metrics and adapt content strategy.
Support brand managers with the creation of clear and insightful briefs that inform agency partners and the local creator ecosystem.

Requirements

Proven experience in leading creative content teams or projects, ideally in the Wellbeing & Beauty category or a related industry.
Expertise in the production of social and content assets, with experience across integrated campaign work a bonus.
Experience as a social media content creator with a strong understanding of local culture and platform nuances and trends.
Proven strategic & creative skills with a track record of creating engaging, on-brand content.
Comfort using analytics to measure content performance and make data-informed decisions to optimise content strategy.

Nice to have

Experience using generative AI tools for content creation.
Understanding of working with agencies across different regions, respecting cultural differences and adapting communication styles.

Culture & Benefits

Hands-on environment with a shared drive to make great things happen.
Real and authentic communication that builds trust for collaboration and growth.
Creating a space where everyone feels valued, supported, and included.
Driven by curiosity, experimentation, and continuous learning.