TL;DR

Community Specialist (CPG): Managing online communities for a global CPG business with an accent on cultural intelligence, community engagement, and brand protection. Focus on identifying emerging trends, driving audience engagement, and managing owned social channels.

Location: Sydney, Australia

Company

%hirify_global% is the Global Content Production Company.

What you will do

Monitor and analyse cultural trends, social conversations, and emerging behaviours within your category.
Develop and execute community engagement strategies that align with overall marketing objectives for each brand in your category.
Manage brands' owned channels, including daily monitoring, content posting, and community moderation.
Conduct qualitative analysis of social media conversations across your category.
Work closely with the Content & Social Lead within your category team to share community insights.
Address customer inquiries and concerns with empathy and professionalism.

Requirements

Proven experience directly managing online communities, ideally for brands.
Demonstrated ability to create and manage social listening dashboards using tools that are intuitive and efficient.
Demonstrable ability to create engaging written content for social media, or other online platforms.
Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner.
Understanding of cultural nuances within the CPG category.

Nice to have

Experience using Sprinklr or Meltwater.
Working directly with CPG brands, retailers, or agencies is a significant advantage.
Demonstrated understanding of current trends, products, and consumer behaviour.

Culture & Benefits

Hands on.
Honesty.
Heart & Soul.
Happy Family.
Hungry.

Community Specialist (Cpg)