Community Specialist (Cpg)

TL;DR

Community Specialist (CPG): Managing online communities for a global CPG business with an accent on cultural intelligence, community engagement, and brand protection. Focus on identifying emerging trends, driving audience engagement, and managing owned social channels.

Location: Sydney, Australia

Company

hirify.global is the Global Content Production Company.

What you will do

• Monitor and analyse cultural trends, social conversations, and emerging behaviours within your category.
• Develop and execute community engagement strategies that align with overall marketing objectives for each brand in your category.
• Manage brands' owned channels, including daily monitoring, content posting, and community moderation.
• Conduct qualitative analysis of social media conversations across your category.
• Work closely with the Content & Social Lead within your category team to share community insights.
• Address customer inquiries and concerns with empathy and professionalism.

Requirements

• Proven experience directly managing online communities, ideally for brands.
• Demonstrated ability to create and manage social listening dashboards using tools that are intuitive and efficient.
• Demonstrable ability to create engaging written content for social media, or other online platforms.
• Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner.
• Understanding of cultural nuances within the CPG category.

Nice to have

• Experience using Sprinklr or Meltwater.
• Working directly with CPG brands, retailers, or agencies is a significant advantage.
• Demonstrated understanding of current trends, products, and consumer behaviour.

Culture & Benefits

• Hands on.
• Honesty.
• Heart & Soul.
• Happy Family.
• Hungry.