Creative Director (Writing)

TL;DR

Creative Director (Writing): Writing and localizing copy for technology client marketing communications with an accent on brand tone of voice, cultural relevance for the U.S. Hispanic market, and quality of translated content. Focus on creating impactful campaigns, reviewing adaptations, and ensuring clear strategic messaging across various media formats.

Location: Hybrid in Miami, FL, USA, requiring office attendance approximately three days a week. Candidates must be in-country based in the US and available for on-site confidential projects within the US.

Company

hirify.global is a global content production company, part of WPP, partnering with top brands to deliver engaging and measurable content across all channels.

What you will do

• Write, review, and empower campaigns for the client’s brand and products.
• Develop culturally relevant concepts for the U.S. Hispanic market.
• Maintain a consistent brand tone of voice and cultural relevance across media formats.
• Create or transcreate copy, ensuring clear messages align with English master copy.
• Guide and maintain the quality of all translated long copy.
• Review, rewrite, and approve translated marketing copy from writing teams.

Requirements

• Minimum 8 years of experience in advertising agencies as a copywriter and copy-based Creative Director/Transcreator.
• Experience working on international and local brands.
• Fluent in written and spoken English and Spanish.
• Thorough knowledge and understanding of Hispanic culture in the U.S.
• Conceptual creative with strong copywriting skills and attention to detail.
• Ability to travel as required, sometimes for several weeks.

Nice to have

• Tech-savvy and familiar with Mac (or willing to learn).
• Good knowledge of technology products on the market.

Culture & Benefits

• Hybrid working model with approximately three days in office.
• Commitment to fostering creativity, belonging, and continuous learning.
• Values-driven culture emphasizing hands-on work, honesty, passion, teamwork, and curiosity.
• Supportive and inclusive environment for career growth.
• Opportunities to work for top global brands.