Website Optimization Specialist (Webflow)

TL;DR

Website Optimization Specialist (Webflow): Building and optimizing website experimentation and conversion within Webflow, with an accent on A/B testing strategy and execution, user engagement, and site performance. Focus on designing experiments, interpreting performance data, and translating data insights into actionable optimization recommendations.

Location: Primarily hybrid in Livingston, NJ, New York, NY, or Sunnyvale, CA. Remote work may be considered for candidates located more than 30 miles from an office, but is restricted to the US.

Salary: $98,000–$143,000

Company

hirify.global is a publicly traded cloud platform specializing in AI infrastructure, trusted by leading AI labs, startups, and global enterprises.

What you will do

• Own strategy and execution of website experimentation and optimization within Webflow.
• Lead management of Webflow Optimize (or equivalent) and oversee the testing roadmap to improve site performance.
• Partner with Product Marketing, Campaign Management, and Web Development to plan, execute, and measure website A/B tests.
• Support web content updates, landing page builds, and campaign launches in Webflow.
• Design and run experiments to optimize site experiences, interpret performance data, and recommend improvements.
• Ensure all pages are high-performing, visually cohesive, and built to support SEO and analytics best practices.

Requirements

• 3+ years of experience in website optimization, digital marketing, or web development.
• Proficiency in A/B testing and personalization tools (e.g., Google Optimize, VWO, Optimizely).
• Hands-on experience with Webflow, Wordpress, AEM, or other Enterprise CMS platforms.
• Strong understanding of UX principles, Conversion Rate Optimization (CRO), and analytics frameworks.
• Ability to analyze website performance metrics and translate data insights into actionable recommendations.
• Familiarity with Google Analytics 4, Tag Manager, and SEO fundamentals.
• Excellent project management skills.
• Work authorization: Must be a U.S. person (U.S. citizen, national, lawful permanent resident, refugee, or asylee) or eligible to access export-controlled information without a required U.S. Government export authorization.

Nice to have

• Experience collaborating with design and development teams to implement tests and page builds.
• Understanding of marketing automation and campaign lifecycle processes.
• Basic proficiency in HTML, CSS, and JavaScript for Webflow or A/B test setup.
• Exposure to B2B marketing or enterprise SaaS environments.

Culture & Benefits

• Competitive base salary, discretionary bonus, equity awards, and comprehensive benefits package.
• 100% company-paid medical, dental, and vision insurance.
• 401(k) with a generous employer match.
• Flexible PTO.
• Catered lunch each day in office and data center locations.
• Support for an entrepreneurial outlook and independent thinking, with opportunities for growth.
• Mental Wellness Benefits, Family-Forming support, and flexible full-service childcare support.