User Growth Marketing Manager

TL;DR

User Growth Marketing Manager: Driving the growth of US and Canada-based end-users by developing personalized communications and tailored offers for specific clients with an accent on analyzing data, introducing local relevance, and collaborating with Sales and Customer Success teams. Focus on applying advanced analytical skills, proactively identifying regional growth opportunities, and managing efficient campaigns across diverse markets.

Location: Hybrid in New York, NY. Must reside in the Manhattan Area with availability to go to the office when requested.

Salary: $91,163.00 - $113,000.00 USD

Company

hirify.global (formerly Gympass) is revolutionizing workplace wellness by connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep through one simple subscription.

What you will do

• Lead the regional End-User Marketing strategy and be accountable for Marketing-sourced MGR goals.
• Develop comprehensive marketing plans with impact forecasts and manage key KPIs across all channels (email, push, in-app, SMS).
• Apply advanced analytical skills to identify regional growth opportunities, prioritize initiatives, and manage efficient campaigns.
• Balance specific market demands and client enrollment rates to ensure campaign relevance and drive growth.
• Partner with local stakeholders (Customer Success, Wellbeing Engagement) to manage cross-functional initiatives and champion the End-user Marketing team.
• Oversee the creation of marketing assets using tools like Canva, Figma, and Structured Web, and manage campaign segmentation in Braze.

Requirements

• Reside in the Manhattan Area with availability to go to the office when requested.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 4-5 years of experience in B2C marketing, CRM, or customer lifecycle management (B2C messaging style highly preferred).
• Excellent analytical skills and a data-driven approach to testing and optimization are critical.
• Hands-on experience with advanced CRM tools (ideally Braze or equivalent like Klaviyo/Oracle) capable of complex segmentation and dynamic content.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push) and project management.
• Fluent English is mandatory.

Culture & Benefits

• Free Gold-level hirify.global membership with access to fitness, mindfulness, therapy, nutrition, and sleep partners; ability to add up to three family members.
• Health, dental, and vision insurance, with access to telehealth and an Employee Assistance Program.
• 401(k) match, short-term and long-term disability, and life insurance.
• Flexible schedule that aligns with time zones, team needs, and personal routines.
• Minimum 25 days PTO per year, with additional days for tenure, plus annual holidays and an extra birthday holiday.
• Up to 12 weeks of 100% paid parental leave (up to 18 weeks for birth parents), with a ramp-back period.