TL;DR

Ad Research Manager (AdTech): Leading end-to-end primary research projects to support advertisers and build category narratives with an accent on designing research methodologies, analyzing data, and presenting insights. Focus on leveraging AI-driven research, creative ad testing, and campaign measurement to make actionable recommendations for clients.

Location: Must be based in New York, US

Salary: $93,000–$113,000 annually

Company

%hirify_global% is a pioneering TV streaming platform that connects consumers, content publishers, and advertisers globally.

What you will do

Lead end-to-end primary research studies, including methodology design, survey programming, data analysis, and reporting.
Collaborate with sales, marketing, and client service teams to support advertisers and build category narratives.
Partner with measurement and analytics teams to develop creative and media best practices using research and 1P insights.
Leverage syndicated data sources and lead lift measurement for clients, providing actionable recommendations.
Continuously improve existing research and measurement solutions and maintain an insights database.
Provide guidance and mentorship to junior teammates.

Requirements

3-7 years of experience with primary, secondary, and AI-driven research.
Proven skill with a broad methodological toolkit including quantitative surveys, creative ad testing, and brand insights.
Confidence in selecting appropriate research methods and integrating data analytics.
Exceptional analytical and problem-solving skills, able to create insights from ambiguous data.
Ability to communicate effectively with various audiences, including senior-level clients.
Ability to collaborate, prioritize effectively, and work with agility.

Nice to have

Media (TV, video, digital) and streaming entertainment experience.
Familiarity with Qualtrics, SQL, Displayr, Tableau, or similar tools.

Culture & Benefits

Fast-paced, autonomous environment with opportunities for significant contribution.
Public company offering meaningful experience across disciplines.
Benefits include health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
Opportunity to delight millions of TV streamers globally.