App Growth Manager

TL;DR

App Growth Manager (Marketing): Driving app growth initiatives across organic and paid channels to increase visibility and user acquisition with an accent on improving conversion, performance, and acquisition efficiency. Focus on planning, running, and analyzing experiments and A/B tests to validate growth ideas.

Location: Berlin (Germany)

Company

hirify.global Group is innovating, evolving, and improving how people move across Europe.

What you will do

• Drive app growth initiatives across organic and paid channels.
• Improve App Store Optimization (ASO), including keyword research and metadata.
• Support planning, optimization, and analysis of paid app campaigns (Meta, TikTok, Apple Search Ads, Google App Campaigns).
• Monitor performance and user behavior using analytics and attribution tools.
• Use modern growth tools and automation to scale testing.
• Track competitors and market trends.

Requirements

• Professional experience in app growth, performance marketing, ASO, or paid user acquisition.
• Strong analytical skills and ability to turn data into clear actions.
• Hands-on experience with app growth and ASO tools, as well as analytics tools such as GA4, Firebase, Amplitude, or Mixpanel, and attribution tools like AppsFlyer, Adjust, or Branch.
• Practical exposure to paid app marketing platforms, including Meta, TikTok, Apple Search Ads, and Google App Campaigns.
• Excellent level of English is essential; German is a plus.
• Practical experience using AI / GenAI tools.

Culture & Benefits

• International community with over 50 nationalities represented.
• Tools, learning opportunities, and support to work in a way that suits you.
• Opportunities to build new skills and grow your career.