CRM Executive (Marketing)

TL;DR

CRM Executive (Marketing): Supporting the use of CRM as a growth engine by driving performance across email, SMS, push, and in-app channels with an accent on data-driven experimentation, sophisticated segmentation, and customer-first communication. Focus on designing and executing high-impact campaigns, owning AB tests, and leveraging data tools to identify optimization and growth opportunities.

Location: Hybrid in London

Company

hirify.global is destigmatising how people approach their health by offering easy access to diagnostics and a holistic range of treatments, as well as a community to help proactively improve one’s health and wellbeing.

What you will do

• Design and execute high-impact campaigns for lead conversion, reactivation, and retention.
• Work with Lifecycle Marketing Managers to leverage Email, SMS, Push, and In-App as performance channels.
• Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails.
• Own and run AB tests across all CRM channels, funnel, and journey stages to optimize campaign performance and improve CVR.
• Leverage tools like Looker, Metabase, and Mixpanel to track campaign and funnel performance.
• Work alongside Lifecycle Marketing Managers to launch trigger-based campaigns using customer behaviour data.

Requirements

• Experience in designing and building high-performance CRM and email campaigns with customer-first copy.
• Ability to build and optimize experiments that improve CVR, retention rates, LTV, and CAC.
• Strong communication and copywriting skills for crafting high-converting messaging.
• Comfortable running AB tests and experiments to drive commercial impact.
• Experience using and building in CRM platforms like Customer.io.
• Work format: Hybrid in London

Nice to have

• Experience building HTML emails.
• Experience in DTC, healthtech, or consumer startups.

Culture & Benefits

• Work in the Lifecycle team, at the intersection of marketing, product, data, and clinical.
• Opportunity to thrive in a test-and-learn environment, launching quickly and scaling campaigns.
• Focus on driving real commercial results using CRM and owned channels.
• Contribute to destigmatizing how people approach their health and wellbeing.