TL;DR

CRM Executive (Marketing): Supporting the use of CRM as a growth engine by driving performance across email, SMS, push, and in-app channels with an accent on data-driven experimentation, sophisticated segmentation, and customer-first communication. Focus on designing and executing high-impact campaigns, owning AB tests, and leveraging data tools to identify optimization and growth opportunities.

Location: Hybrid in London

Company

%hirify_global% is destigmatising how people approach their health by offering easy access to diagnostics and a holistic range of treatments, as well as a community to help proactively improve one’s health and wellbeing.

What you will do

Design and execute high-impact campaigns for lead conversion, reactivation, and retention.
Work with Lifecycle Marketing Managers to leverage Email, SMS, Push, and In-App as performance channels.
Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails.
Own and run AB tests across all CRM channels, funnel, and journey stages to optimize campaign performance and improve CVR.
Leverage tools like Looker, Metabase, and Mixpanel to track campaign and funnel performance.
Work alongside Lifecycle Marketing Managers to launch trigger-based campaigns using customer behaviour data.

Requirements

Experience in designing and building high-performance CRM and email campaigns with customer-first copy.
Ability to build and optimize experiments that improve CVR, retention rates, LTV, and CAC.
Strong communication and copywriting skills for crafting high-converting messaging.
Comfortable running AB tests and experiments to drive commercial impact.
Experience using and building in CRM platforms like Customer.io.
Work format: Hybrid in London

Nice to have

Experience building HTML emails.
Experience in DTC, healthtech, or consumer startups.

Culture & Benefits

Work in the Lifecycle team, at the intersection of marketing, product, data, and clinical.
Opportunity to thrive in a test-and-learn environment, launching quickly and scaling campaigns.
Focus on driving real commercial results using CRM and owned channels.
Contribute to destigmatizing how people approach their health and wellbeing.