TL;DR

Trading Director (Programmatic Trading): Define and execute trading strategy for the LatAm Hub, focusing on programmatic investment strategies across channels and platforms, and driving innovation in automation and data-driven optimization. Focus on leading a multicultural team, overseeing delivery and forecasting, and partnering with stakeholders to ensure execution excellence and actionable insights.

Location: Hybrid in Bogotá, Colombia. Must have minimum 5 years working in regional hubs (LatAm) with direct exposure to global structures.

Company

%hirify_global% is a global programmatic media partner, helping brands and agencies make smarter marketing decisions through data, technology and human insight.

What you will do

Define and execute the trading strategy for the LatAm Hub, aligned with revenue, margin and growth targets.
Translate regional commercial priorities into clear programmatic investment strategies by channel, platform and product.
Act as the senior escalation point for complex campaign challenges, commercial deals, technical configurations or performance issues.
Lead, inspire, and develop a team of Traders, Senior Traders and Trader Managers, fostering high performance and commercial accountability.
Partner closely with Sales, Client Services, Product, Analytics and Marketing to ensure %hirify_global%’s value proposition is delivered.
Drive automation, data usage, and adoption of new solutions within the LatAm Trading team.

Requirements

Strong hands-on experience activating, optimising and troubleshooting campaigns in DV360, The Trade Desk, Meta Ads and TikTok Ads Manager.
English level B2/C1, with the ability to lead meetings, presentations, and technical discussions with global stakeholders.
Minimum 5 years working in regional hubs (LatAm) with direct exposure to global structures (ideally including the US).
Proven experience leading high-performing teams, including people managers and multi-disciplinary squads.
Strong capability to influence and negotiate with senior internal and external stakeholders.
Strategic command of Programmatic & Data, connecting trading decisions with omnichannel strategies and business outcomes.

Nice to have

10+ years of experience in digital media, with at least 7+ years in programmatic trading and/or ad tech.
Experience managing complex, multi-market portfolios (multiple LatAm countries, several verticals).
Solid understanding of the programmatic ecosystem (identity, data partnerships, brand safety, measurement, attribution, privacy).
Ability to translate technical concepts into clear business narratives.
Demonstrated experience driving change and innovation (automation, AI-driven optimisation).

Culture & Benefits

Hybrid work environment and flexible working arrangements.
Comprehensive onboarding and continuous learning opportunities.
Competitive healthcare and wellbeing benefits.
Performance-based bonus and incentives.
Generous paid time off, including local holidays and global inclusion days.