TL;DR

Email Marketing Manager: Delivers email and marketing automation support for global and regional demand generation campaigns with an accent on Marketo campaign execution, email strategy, and performance analysis. Focus on designing, optimizing, and ensuring compliance for various marketing initiatives.

Location: Bucharest, Romania

Company

%hirify_global% believes in the transformative power of automation to change how the world works, committed to creating category-leading enterprise software.

What you will do

Implement marketing automation and email best practices for demand generation.
Build and deploy campaigns using Marketo, including QA, flow setup, email, and landing page creation.
Collaborate with Marketing Program Managers to shape email strategies aligned with business goals.
Design and refine email campaigns, acting as a strategic advisor.
Analyze and report on campaign performance to improve email effectiveness.
Ensure campaigns comply with GDPR and other relevant data protection regulations.

Requirements

Minimum 3 years of hands-on experience with marketing automation platforms: Marketo strongly preferred.
Deep understanding of email marketing platforms and campaign execution.
Ability to interpret performance data and translate it into actionable recommendations.
Strong communication and collaboration skills across cross-functional teams.
Solid understanding of GDPR and email compliance requirements.
Proven experience with A/B and multivariate testing strategies.

Nice to have

Familiarity with HTML/CSS for customizing email templates.
Certifications in email marketing or marketing automation platforms (e.g., Marketo Certified Expert).

Culture & Benefits

Be part of a fast-moving, fast-thinking growth company.
Work with curious, self-propelled, generous, and genuine people.
Value diverse backgrounds, experiences, and ideas in an inclusive workplace.
Provides reasonable accommodations for candidates on request.
Flexibility in when and where work gets done may vary by role and team.