TL;DR

Propositions Manager (Igaming): Defining product positioning, leading go-to-market strategy, orchestrating cross-functional execution, and ensuring players clearly understand the value of every new feature, game, and platform enhancement. Focus on transforming product insight into powerful narratives and measurable growth, supporting both acquisition and retention.

Location: Hybrid in Gibraltar

Company

%hirify_global% is one of the UK’s fastest-growing online casino brands, built on transparency, entertainment, and a customer-first experience.

What you will do

Deepen the understanding of our target audience through the development of detailed player personas to assist our GTM strategy.
Own the GTM strategy for %hirify_global% product marketing, new game launches, product features, and platform enhancements.
Help define our value proposition with clear product-positioning and messaging by player touchpoint through the development of a value proposition messaging framework.
Project manage cross functional product marketing initiatives with launch plans that align brand, CRM, performance, social, and affiliate activity.
Partner closely with Brand, Casino, Product, Engineering, UX/UI, Data, CRM, and Affiliate teams to ensure seamless delivery of product marketing initiatives.
Monitor product performance, player engagement, and market trends to inform ongoing improvements.

Requirements

Experience in iGaming, online casino, gambling, or adjacent digital entertainment categories.
Proven track record launching digital/technical products in fast-paced consumer environments.
Strong understanding of player needs, behavioural segmentation, and market dynamics.
Experience shaping product narratives that drive acquisition, engagement, and retention.
Comfortable working with tracking tools, marketing analytics platforms, and back-office systems.
Strong communicator with excellent presentation and storytelling abilities.

Culture & Benefits

Enjoy a competitive salary package that recognizes your hard work and dedication.
Additional leave days, and dedicated birthday leave.
Generous four-week parental leave.
International health and life insurance.
Wellness incentives and seize opportunities for personal and professional growth with our growth allowance.
Embrace a flexible working environment and join our friendly and multinational team.