TL;DR

Marketing Analyst: Supporting digital transformation for an automotive OEM website with an accent on user behavior, performance metrics, and business trends analysis. Focus on providing clear guidance to creative, UX, and tech teams and translating insights into web strategy and design.

Company

%hirify_global% is a company that provides marketing services.

What you will do

Develop measurement and learning frameworks to evaluate performance and support continuous improvement.
Analyze website, campaign, product, and user experience data to identify trends, risks, and opportunities.
Track and report website KPIs, producing dashboards, scorecards, and executive summaries.
Partner with creative, UX, product, and account teams to translate insights into web strategy and design.
Recommend improvements to analytics tools, data infrastructure, and processes.

Requirements

5+ years of experience as a data analyst, BI analyst, or similar role.
Fluent in data analysis and cleaning using SQL, spreadsheets, and preferably Python or R.
Comfortable integrating multiple data sources and maintaining data quality.
Understand core statistical concepts such as A/B testing, significance, and regression.

Nice to have

Hands-on experience with at least one web analytics platform such as Google Analytics or Adobe Analytics.
Experience analyzing digital marketing performance across channels.
Experience with data visualization tools such as Tableau, Power BI, or Looker.
A strong understanding of digital media channels including Social, SEM, SEO, and OLV.

Culture & Benefits

Work well independently and in teams.
Ability to juggle priorities in a project-driven environment.
Communicate clearly and turn technical analysis into practical recommendations.