Ads Specialist

TL;DR

Ads Specialist (Google Ads): Managing and optimizing Google Ads campaigns for multiple clients with an accent on keyword research, ad copy testing, and budget management. Focus on monitoring core metrics, making data-driven adjustments, and delivering clear reporting to improve results.

Location: Toronto, Canada

Salary: 65k CAD

Company

hirify.global is on a mission to make a real impact for their customers, team, and the world.

What you will do

• Build, launch, and optimize Google Ads campaigns across multiple clients, focusing on Search campaigns.
• Handle keyword research, campaign structure, ad copy testing, and bidding/budget management.
• Monitor key metrics (leads, CPL, conversion rate, ROAS) and make data-driven adjustments.
• Deliver consistent reporting, explaining results and recommendations in plain language.
• Track performance across a large portfolio of client accounts and proactively flag underperforming campaigns.

Requirements

• Proven experience managing Google Ads with measurable performance improvements.
• Strong organizational skills and attention to detail.
• Comfortable analyzing performance data at scale and translating it into action steps.
• Strong communication skills, especially when explaining results to clients.
• Working knowledge of key marketing tools and dashboards.

Nice to have

• Experience with Google LSA setup and performance management.
• Experience with Meta Ads (Facebook/Instagram) campaign management.
• Google Ads certifications (or willingness to earn them).
• Experience improving lead quality.

Culture & Benefits

• The company values creating magic, showing customer empathy, and making data-driven decisions.
• They focus on solutions, not problems, and encourage making small improvements every day.
• The company embraces coachability and leans into discomfort to drive lasting change.