TL;DR

Senior Demand Generation Campaign Manager: Owning the strategy, execution, and optimization of multi-channel demand generation programs with an accent on pipeline growth and revenue impact. Focus on leading portfolio-level strategies, developing innovative campaigns, and optimizing performance across digital and traditional channels.

Location: Remote (US), with occasional travel for annual meetings and tradeshows.

Company

%hirify_global% is a product company specializing in industry-specific software.

What you will do

Define and execute integrated demand generation strategies aligned with business objectives.
Build multi-channel campaigns leveraging paid search, social, SEO, events, and content marketing.
Monitor and improve conversion rates, delivering quarterly reports on KPIs.
Collaborate with Product Marketing and content teams to create compelling assets.
Oversee PPC, PPL, and HQL programs with partners and manage tradeshow/event strategy.
Work closely with BDR and Sales teams to optimize lead quality and accelerate pipeline.

Requirements

5–7+ years in B2B demand generation or campaign management (ERP or SaaS preferred).
Proficiency with Salesforce, Marketo, Google Analytics, ABM platforms, and attribution tools.
Ability to collaborate on content that resonates with ERP buyers.
Deep understanding of the ERP sales cycle.
Exceptional organizational and project management skills.
BS/BBA in Marketing or Business, or equivalent experience.

Nice to have

Experience in ERP or SaaS marketing.
Strong understanding of SEO, CRO, inbound strategy, and end-to-end campaign execution.
People management experience or ability to mentor a coordinator.
Experience with Asana.

Culture & Benefits

Fully remote position.
Opportunity to drive growth and shape the future of industry-specific software.
Collaborative environment with Product Marketing, Marketing Operations, Sales, and internal marketing services teams.
Occasional travel for annual meetings and tradeshows.