Senior Demand Generation Campaign Manager

TL;DR

Senior Demand Generation Campaign Manager: Owning the strategy, execution, and optimization of multi-channel demand generation programs with an accent on pipeline growth and revenue impact. Focus on leading portfolio-level strategies, developing innovative campaigns, and optimizing performance across digital and traditional channels.

Location: Remote (US), with occasional travel for annual meetings and tradeshows.

Company

hirify.global is a product company specializing in industry-specific software.

What you will do

• Define and execute integrated demand generation strategies aligned with business objectives.
• Build multi-channel campaigns leveraging paid search, social, SEO, events, and content marketing.
• Monitor and improve conversion rates, delivering quarterly reports on KPIs.
• Collaborate with Product Marketing and content teams to create compelling assets.
• Oversee PPC, PPL, and HQL programs with partners and manage tradeshow/event strategy.
• Work closely with BDR and Sales teams to optimize lead quality and accelerate pipeline.

Requirements

• 5–7+ years in B2B demand generation or campaign management (ERP or SaaS preferred).
• Proficiency with Salesforce, Marketo, Google Analytics, ABM platforms, and attribution tools.
• Ability to collaborate on content that resonates with ERP buyers.
• Deep understanding of the ERP sales cycle.
• Exceptional organizational and project management skills.
• BS/BBA in Marketing or Business, or equivalent experience.

Nice to have

• Experience in ERP or SaaS marketing.
• Strong understanding of SEO, CRO, inbound strategy, and end-to-end campaign execution.
• People management experience or ability to mentor a coordinator.
• Experience with Asana.

Culture & Benefits

• Fully remote position.
• Opportunity to drive growth and shape the future of industry-specific software.
• Collaborative environment with Product Marketing, Marketing Operations, Sales, and internal marketing services teams.
• Occasional travel for annual meetings and tradeshows.