Director - GTM PLS (Product-Led Sales)

TL;DR

Director, GTM PLS (Product-Led Sales): Lead the strategic evolution of BMC’s Go-To-Market model, integrating Product-Led Sales principles to diversify revenue and expand market reach. Focus on designing and executing cross-functional GTM programs, aligning various departments, and building predictive models for revenue outcomes.

Location: Remote (United States)

Salary: $193,350–$322,250

Company

hirify.global empowers nearly 80% of the Forbes Global 100 by providing an industry-leading portfolio that unlocks human and machine potential for business growth, innovation, and sustainable success.

What you will do

• Lead the strategic evolution of BMC’s Go-To-Market model, integrating Product-Led Sales principles to diversify revenue and expand market reach.
• Design and execute cross-functional GTM programs that enable product-led and sales-led hybrid motions across customer segments.
• Align Product, Marketing, Sales, Customer Success, Finance, and Operations around shared metrics, growth priorities, and execution frameworks.
• Partner with analytics and operations teams to build predictive models that link customer engagement, adoption, and usage to revenue outcomes.
• Redesign GTM roles, coverage models, and engagement strategies across Product-Led Sales, SMB, and Enterprise segments.

Requirements

• Proven experience leading GTM strategies that delivered measurable growth across evolving business models and product portfolios.
• A strong blend of strategic consulting mindset and execution leadership, with the ability to translate vision into scalable operating models.
• Deep comfort leveraging AI-driven analytics, predictive insights, and data to drive forward-looking decisions and real-time execution.
• Exceptional stakeholder leadership skills, with credibility at both executive level and with frontline sales and GTM leaders.
• Demonstrated success transforming GTM motions through Product-Led Sales and sales-led hybrid approaches.

Culture & Benefits

• BMC’s culture is built around its people, encouraging authentic self-expression.
• Committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, or veteran status.
• Encourages applications from diverse backgrounds and experiences, even if candidates are unsure of meeting all qualifications.
• Provides comprehensive benefits (details available via a dedicated benefits page).