TL;DR

Director, GTM PLS (Product-Led Sales): Lead the strategic evolution of BMC’s Go-To-Market model, integrating Product-Led Sales principles to diversify revenue and expand market reach. Focus on designing and executing cross-functional GTM programs, aligning various departments, and building predictive models for revenue outcomes.

Location: Remote (United States)

Salary: $193,350–$322,250

Company

%hirify_global% empowers nearly 80% of the Forbes Global 100 by providing an industry-leading portfolio that unlocks human and machine potential for business growth, innovation, and sustainable success.

What you will do

Lead the strategic evolution of BMC’s Go-To-Market model, integrating Product-Led Sales principles to diversify revenue and expand market reach.
Design and execute cross-functional GTM programs that enable product-led and sales-led hybrid motions across customer segments.
Align Product, Marketing, Sales, Customer Success, Finance, and Operations around shared metrics, growth priorities, and execution frameworks.
Partner with analytics and operations teams to build predictive models that link customer engagement, adoption, and usage to revenue outcomes.
Redesign GTM roles, coverage models, and engagement strategies across Product-Led Sales, SMB, and Enterprise segments.

Requirements

Proven experience leading GTM strategies that delivered measurable growth across evolving business models and product portfolios.
A strong blend of strategic consulting mindset and execution leadership, with the ability to translate vision into scalable operating models.
Deep comfort leveraging AI-driven analytics, predictive insights, and data to drive forward-looking decisions and real-time execution.
Exceptional stakeholder leadership skills, with credibility at both executive level and with frontline sales and GTM leaders.
Demonstrated success transforming GTM motions through Product-Led Sales and sales-led hybrid approaches.

Culture & Benefits

BMC’s culture is built around its people, encouraging authentic self-expression.
Committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, or veteran status.
Encourages applications from diverse backgrounds and experiences, even if candidates are unsure of meeting all qualifications.
Provides comprehensive benefits (details available via a dedicated benefits page).

Director - GTM PLS (Product-Led Sales)