Marketing Automation Specialist (AI)

TL;DR

Marketing Automation Specialist (AI): Design and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud and other tools, focusing on lead scoring, segmentation, and personalization. Focus on analyzing campaign performance data, troubleshooting technical issues, and staying up-to-date with marketing automation trends.

Location: Remote but must be UK based

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud.
• Create and manage email marketing assets for sync to SFMC.
• Collaborate with cross-functional teams to align marketing automation strategies with business objectives.
• Analyze campaign performance data to optimize future campaigns and improve ROI.
• Provide training and support to internal stakeholders on marketing automation tools and processes.
• Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud.

Requirements

• 3 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns.
• Proven experience working with Salesforce Marketing Cloud.
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization.
• Experience with email marketing, lead nurturing, and demand generation.
• Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions.
• Excellent communication and project management skills, with ability to collaborate with cross-functional teams.

Nice to have

• Experience with other marketing automation platforms, such as Marketo.
• Experience with Knak, the no code email and landing page creation platform.
• Knowledge of HTML, CSS, and JavaScript.
• Experience with A/B testing and experimentation.
• Experience with WhatsApp campaign management tools such as Jumper.
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist.

Culture & Benefits

• OLIVER is an equal opportunity employer committed to creating an inclusive working environment.
• Encourages all employees to reach their full potential, and individual differences are valued and respected.
• Applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
• OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.