TL;DR

Marketing Automation Specialist (AI): Design and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud and other tools, focusing on lead scoring, segmentation, and personalization. Focus on analyzing campaign performance data, troubleshooting technical issues, and staying up-to-date with marketing automation trends.

Location: Remote but must be UK based

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud.
Create and manage email marketing assets for sync to SFMC.
Collaborate with cross-functional teams to align marketing automation strategies with business objectives.
Analyze campaign performance data to optimize future campaigns and improve ROI.
Provide training and support to internal stakeholders on marketing automation tools and processes.
Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud.

Requirements

3 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns.
Proven experience working with Salesforce Marketing Cloud.
Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization.
Experience with email marketing, lead nurturing, and demand generation.
Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions.
Excellent communication and project management skills, with ability to collaborate with cross-functional teams.

Nice to have

Experience with other marketing automation platforms, such as Marketo.
Experience with Knak, the no code email and landing page creation platform.
Knowledge of HTML, CSS, and JavaScript.
Experience with A/B testing and experimentation.
Experience with WhatsApp campaign management tools such as Jumper.
Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist.

Culture & Benefits

OLIVER is an equal opportunity employer committed to creating an inclusive working environment.
Encourages all employees to reach their full potential, and individual differences are valued and respected.
Applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.