Strategist (Content Marketing)

TL;DR

Strategist (Content Marketing): Developing and implementing content and campaign strategies across various digital touchpoints with an accent on mobile-first and short-form content. Focus on evaluating ideas against best practices, establishing effective ways of working with client teams, and facilitating stakeholder engagement sessions.

Location: Manila, Philippines (Hybrid)

Company

hirify.global is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology as part of The Brandtech Group.

What you will do

• Develop insights and strategic responses for campaign, content, and new product development briefs.
• Champion and drive a mobile-first and short-form content agenda.
• Help evaluate ideas and concepts against client best practices and strategy frameworks.
• Act as a content expert and advise clients on effective content strategies and requirements.
• Manage and facilitate stakeholder engagement sessions and workshops on content strategy.
• Work with CMI / PDC functions to develop relevant measurement approaches and frameworks.

Requirements

• Minimum 5 years’ experience in a Senior Strategy role with Content Strategy as a core function.
• Strong understanding of Content Marketing across Social, Mobile, Search, Display, Dotcom, and Ecomm.
• Strong understanding of Content Formats, Performance, Testing, Optimisation, and Search (SEM-SEO).
• Proven experience working in a multi-stakeholder environment and group leadership/workshop facilitation.
• Excellent verbal communication and presentation skills.
• Previous experience with FMCG, Personal Care, or Beauty brands is a must.
• Ability to learn and digest benefits and features of AI tools is critical.

Culture & Benefits

• Be ambitious, imaginative, inspirational, always learning, and results-focused.
• Committed to being actively pro-inclusive and anti-racist.
• Dedicated to creating an inclusive working environment where all employees can reach their full potential.
• Set ambitious environmental goals around sustainability.
• Work in a collaborative and agile hybrid team structure.