Director, Global Brand Marketing (Gamedev)

TL;DR

Director, Global Brand Marketing (Gamedev): Leading strategic development, production, and deployment of global, multi-channel brand campaigns for multiple games at one time with an accent on brand narrative and overall go-to-market strategy. Focus on capturing the imagination of global player audiences and delighting them with surprising reasons to dive into immersive game worlds.

Location: Hybrid in Santa Monica, Los Angeles

Salary: $180,000 – $200,000

Company

hirify.global is creating the future of interactive entertainment across platforms and genres.

What you will do

• Lead strategic development, production, and deployment of multi-channel brand campaigns for the hirify.global portfolio of games across all global regions.
• Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners.
• Develop differentiated product marketing strategies for several games and multiple platforms.
• Provide marketing insights and guidance to game teams, contributing positively to team culture.
• Set strategic objectives for game marketing efforts, guide marketing research, and improve knowledge of target audiences and their preferences.
• Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth.

Requirements

• 10+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience.
• 5+ years of experience working across departments and regions and working with executive management.
• Intimate knowledge of marketing disciplines and ability to build cohesive campaign strategies and plans with measurable impact and ROI.
• Experience building teams and mentoring marketing leaders.
• Global mindset and awareness of regional/cultural landscape differences and similarities.
• Must be excited about playing our games and becoming a product expert.

Culture & Benefits

• Empowering teams to take ownership, openly share ideas, and push the boundaries of what’s possible.
• Building games through creativity, collaboration, and trust.
• Creating high-quality, event-level entertainment for global audiences.