TL;DR

Google Ads PPC Specialist (Ecommerce): Manage and scale high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max (Pmax), and Demand Gen campaigns with an accent on A/B testing & optimization, strategic market insights, and funnel enhancement. Focus on performance KPIs, automation, and efficiency using AI and other tools to maximize ROI.

Location: Hybrid work setup: in-office Monday through Thursday, with Fridays remote. Must be based in Belgrade, Serbia.

Company

%hirify_global% is a fast-growing e-commerce retailer specializing in the home and living niche, selling premium furniture through localized e-commerce websites in the US, UK, and EU from their office in downtown Belgrade.

What you will do

Strategically manage and scale a high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max (Pmax), and Demand Gen campaigns.
Lead the development and execution of various testing processes across campaigns, bidding strategies, and audience segmentation to maximize ROI.
Actively monitor and report on performance KPIs using both Google Ads and internal BI tools, translating complex data into clear, actionable growth strategies.
Monitor broader industry trends, competitive landscapes, and evolving customer behavior to identify new opportunities.
Incorporate AI and automation tools into daily workflows to significantly reduce manual effort, increase operational efficiency, and focus on high-leverage strategic tasks.
Collaborate with design and product teams to recommend UX and conversion rate improvements, ensuring recommendations are supported by data and tangible performance insights.

Requirements

2+ years of experience with Google Ads, including Search and Shopping campaigns (Ecom will be considered as a bonus).
Proficiency in Google Sheets (formulas, pivot tables).
Experience with e-commerce marketing metrics: ROAS, CPA, CVR and other.
Familiarity with Google Analytics 4 and Google Tag Manager.
Fluency in English, both written and spoken.

Culture & Benefits

Direct impact on the results of an international e-commerce company.
Ownership of paid media channels across diverse global markets with significant ad budgets.
Diverse and international colleagues, in a culture that values proactivity, teamwork, analytical thinking and creativity.
Work in a modern Belgrade office with standing desks, summer garden, leisure spaces, and surprise sweet days.
Hybrid work setup: in-office Monday through Thursday, with Fridays remote.