Google Ads PPC Specialist (Ecommerce)

TL;DR

Google Ads PPC Specialist (Ecommerce): Manage and scale high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max (Pmax), and Demand Gen campaigns with an accent on A/B testing & optimization, strategic market insights, and funnel enhancement. Focus on performance KPIs, automation, and efficiency using AI and other tools to maximize ROI.

Location: Hybrid work setup: in-office Monday through Thursday, with Fridays remote. Must be based in Belgrade, Serbia.

Company

hirify.global is a fast-growing e-commerce retailer specializing in the home and living niche, selling premium furniture through localized e-commerce websites in the US, UK, and EU from their office in downtown Belgrade.

What you will do

• Strategically manage and scale a high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max (Pmax), and Demand Gen campaigns.
• Lead the development and execution of various testing processes across campaigns, bidding strategies, and audience segmentation to maximize ROI.
• Actively monitor and report on performance KPIs using both Google Ads and internal BI tools, translating complex data into clear, actionable growth strategies.
• Monitor broader industry trends, competitive landscapes, and evolving customer behavior to identify new opportunities.
• Incorporate AI and automation tools into daily workflows to significantly reduce manual effort, increase operational efficiency, and focus on high-leverage strategic tasks.
• Collaborate with design and product teams to recommend UX and conversion rate improvements, ensuring recommendations are supported by data and tangible performance insights.

Requirements

• 2+ years of experience with Google Ads, including Search and Shopping campaigns (Ecom will be considered as a bonus).
• Proficiency in Google Sheets (formulas, pivot tables).
• Experience with e-commerce marketing metrics: ROAS, CPA, CVR and other.
• Familiarity with Google Analytics 4 and Google Tag Manager.
• Fluency in English, both written and spoken.

Culture & Benefits

• Direct impact on the results of an international e-commerce company.
• Ownership of paid media channels across diverse global markets with significant ad budgets.
• Diverse and international colleagues, in a culture that values proactivity, teamwork, analytical thinking and creativity.
• Work in a modern Belgrade office with standing desks, summer garden, leisure spaces, and surprise sweet days.
• Hybrid work setup: in-office Monday through Thursday, with Fridays remote.