Google Ads PPC Specialist (Ecommerce)

TL;DR

Google Ads PPC Specialist (Ecommerce): Manage and scale a high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max, and Demand Gen campaigns. Focus on A/B testing, optimization, and the integration of AI and automation tools to improve operational efficiency and funnel enhancement.

Location: Hybrid work setup in Berlin, Germany. In-office Monday through Thursday, with Fridays remote

Company

hirify.global is a fast-growing e-commerce retailer specializing in the home and living niche, selling premium furniture through localized e-commerce websites in the US, UK, and EU.

What you will do

• Strategically manage and scale a high-budget Google Ads portfolio, focusing on Search, Shopping, Performance Max (Pmax), and Demand Gen campaigns.
• Lead the development and execution of various testing processes across campaigns, bidding strategies, and audience segmentation to maximize ROI.
• Actively own, monitor, and report on performance KPIs using both Google Ads and internal BI tools, translating complex data into clear, actionable growth strategies.
• Monitor broader industry trends, competitive landscapes, and evolving customer behavior to identify new opportunities.
• Integrate AI and automation tools into daily workflows to significantly reduce manual effort and increase operational efficiency.
• Collaborate with design and product teams to recommend UX and conversion rate improvements, ensuring recommendations are supported by data and tangible performance insights.

Requirements

• 2+ years of experience with Google Ads, including Search and Shopping campaigns (Ecom will be considered as a bonus).
• Proficiency in Google Sheets (formulas, pivot tables).
• Experience with e-commerce marketing metrics: ROAS, CPA, CVR and other.
• Familiarity with Google Analytics 4 and Google Tag Manager.
• Fluency in English, both written and spoken.

Culture & Benefits

• Direct impact on the results of an international e-commerce company.
• Ownership of paid media channels across diverse global markets with significant ad budgets.
• Diverse and international colleagues, in a culture that values proactivity, teamwork, analytical thinking, and creativity.
• Work in a modern Berlin WeWork office with standing desks leisure spaces, and surprise sweet days.
• Hybrid work setup: in-office Monday through Thursday, with Fridays remote.