Crm Executive (Marketing Automation Specialist)

TL;DR

Crm Executive (Marketing Automation Specialist): Designing and executing multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools with an accent on optimizing future campaigns and improving ROI. Focus on troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud and staying up-to-date with the latest marketing automation trends and best practices.

Location: Remote but must be UK based

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools.
• Create and manage email marketing assets for sync to SFMC.
• Collaborate with cross-functional teams to align marketing automation strategies with business objectives.
• Analyze campaign performance data to optimize future campaigns and improve ROI.
• Provide training and support to internal stakeholders on marketing automation tools and processes.
• Help to develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud.

Requirements

• 3 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns.
• Proven experience working with Salesforce Marketing Cloud.
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization.
• Experience with email marketing, lead nurturing, and demand generation.
• Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions.
• Excellent communication and project management skills, with ability to collaborate with cross-functional teams.

Nice to have

• Experience with other marketing automation platforms, such as Marketo.
• Experience with Knak, the no code email and landing page creation platform.
• Knowledge of HTML, CSS, and JavaScript.
• Experience with A/B testing and experimentation.
• Experience with WhatsApp campaign management tools such as Jumper.

Culture & Benefits

• Committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
• Ambitious to succeed.
• Imaginative to push the boundaries of what’s possible.
• Inspirational to do groundbreaking work.
• Always learning and listening to understand.
• Results-focused to exceed expectations.