TL;DR

Paid Social Facebook Ads Specialist: Managing and scaling high-impact Facebook Ads campaigns for an international e-commerce retailer with an accent on data-driven performance marketing and audience targeting. Focus on creative testing, attribution modeling, and optimizing conversion funnels.

Location: Belgrade, Serbia with hybrid work setup (in-office Monday through Thursday, remote Fridays)

Company

Fast-growing e-commerce retailer specializing in premium home and living furniture with localized websites in the US, UK, and EU.

What you will do

Manage and scale large annual Facebook Ads budgets across key campaign types (Conversions, Traffic, Demand Gen).
Lead creative and content testing efforts collaborating with design team.
Build and test diverse audience strategies including custom audiences and lookalikes.
Analyze multi-touch attribution data to understand campaign performance.
Own KPIs and translate data into actionable growth strategies.
Stay updated on latest platform features, AI, and automation tools.
Suggest data-driven improvements for landing pages and conversion rates.

Requirements

Must be based in or near Belgrade, Serbia with hybrid work availability.
1+ years experience managing and scaling Meta Ads (Facebook/Instagram) with focus on e-commerce conversions.
Proven experience managing mid-to-high six-figure monthly ad budgets.
Proficiency in Google Sheets, Google Analytics 4, Google Tag Manager.
Fluency in English, both written and spoken.

Nice to have

Experience with TikTok, LinkedIn, and Pinterest advertising.

Culture & Benefits

Direct impact on international e-commerce results.
Ownership of paid media channels across global markets.
Diverse and international colleagues with a culture valuing proactivity and creativity.
Modern Belgrade office with standing desks, summer garden, and leisure spaces.
Hybrid work setup: in-office Monday through Thursday, remote Fridays.