Senior Audience Analyst (AI)

TL;DR

Senior Audience Analyst (AI): Delivering audience, category, and market analytics to provide actionable insights for various teams, including social management, creative, strategy, and performance marketing with an accent on social, search, survey, panel, and 3rd party data sources. Focus on building audience segments and profiles, designing surveys, and tracking brand reputation using social listening tools.

Location: London, England, United Kingdom

Company

OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.

What you will do

• Deliver audience, category and market analytics to deliver robust insight and actionable learnings.
• Interpret and utilise data from various sources to build an integrated view of audiences and their needs, behaviours and attitudes.
• Design, commission and evaluate the results of surveys to gather more insight and test hypotheses on our audiences and creative work.
• Lay the foundations and execute best in class social insight reporting including building measurement frameworks, social benchmarking, building report templates and defining strategic learnings / recommendations.
• Foster a culture of learning and expertise within the Cultural and Audience Intelligence team by proactively organising learning sessions, training, and sharing industry updates.
• Manage a team of Analysts across numerous Insight product/service offerings across research and measurement disciplines.

Requirements

• Strong critical-thinking and problem-solving skills with a keen eye for detail.
• Expert using social platforms such as Brandwatch, Meltwater, Talkwalker, CreatorIQ and Sprinklr.
• Extensive experience working within social teams and executions across organic, paid, influencer and earned.
• Experience working with panel and survey providers such as Global Web Index, YouGov, Kantar.
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences.
• Confident and comfortable working in a fast-paced, changing environment.

Culture & Benefits

• Equal opportunity employer committed to creating an inclusive working environment.
• Employees are encouraged to reach their full potential, and individual differences are valued and respected.
• Ambitious environmental goals around sustainability, with science-based emissions reduction targets.