TL;DR

Abm & Demand Generation Marketing Senior Specialist (Medtech): Leading targeted account-based and demand generation marketing initiatives within the MedTech vertical in Central Europe with an accent on designing and executing campaigns that drive measurable impact. Focus on collaborating closely with sales teams to accelerate growth and engaging priority accounts to generate qualified leads.

Location: Munich, Germany

Company

%hirify_global%'s software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

What you will do

Lead ABM & Demand Gen Campaigns: Design and execute campaigns tailored to key MedTech accounts, leveraging digital advertising, email, events, and webinars.
Partner with Sales: Collaborate with sales teams to understand ABM target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles.
Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel.
Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact, utilizing platforms such as Qlik, Salesforce, 6sense, GA4, and Eloqua for tracking and reporting.
Manage Budget: Oversee CER ABM & DGEN budget allocation, ensuring investments are optimized for growth and ROI.

Requirements

5–10 years of B2B marketing experience with at least 3 years of ABM experience, ideally in software; experience in MedTech sector is a plus.
Proven track record of building and executing successful ABM campaigns with measurable results.
Expertise in managing large-scale events and digital programs from planning through execution.
Strong understanding of sales processes and ability to support complex deal cycles.
Hands-on experience with Salesforce, Eloqua, 6sense, and related reporting tools.
Willingness to travel 25–30% as required.

Culture & Benefits

Work with today’s most cutting-edge technologies to transform the physical world.
Work alongside talented industry leaders to transform the world around you.