Senior Social Insights Analyst

TL;DR

Senior Social Insights Analyst: Delivering audience, category, and market analytics for leading food brands with an accent on powering social media strategies across multiple markets. Focus on mining and interpreting data from social, search, survey, and third-party sources to build rich audience profiles and track brand reputation.

Location: Rotterdam, Netherlands (2-3 days per week from the office)

Company

hirify.global is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology.

What you will do

• Deliver best-in-class audience, category, and market analytics for leading food brands.
• Support the European Strategy Director with insights that power social media strategies across multiple markets.
• Collaborate with local teams to mine and interpret data for actionable recommendations.
• Integrate data from social, search, survey, and third-party sources to build rich audience profiles.
• Use social listening tools (e.g., Meltwater) to track brand reputation and spot cultural trends.
• Build measurement frameworks, benchmarking, and reporting to inform future strategies.

Requirements

• Strong critical-thinking and problem-solving skills with attention to detail.
• Background in research and insights, with a strategic mindset.
• Expertise in social platforms and tools like Brandwatch, Audiense, Hootsuite, Sprinklr.
• Experience with panel and survey providers (e.g., Global Web Index, YouGov, Kantar).
• Ability to aggregate and analyze data from multiple sources to uncover insights.
• Excellent communication and data storytelling skills for non-technical audiences.

Culture & Benefits

• Join a team that’s redefining marketing for global food brands.
• Committed to creating an inclusive working environment where all employees are encouraged to reach their full potential.
• Values: Ambitious, Imaginative, Inspirational, always learning and listening, Results-focused, actively pro-inclusive and anti-racist.
• Ambitious environmental goals around sustainability with science-based emissions reduction targets.