Director, Expansion Marketing (SaaS)

TL;DR

Director, Expansion Marketing (SaaS): Leading strategy and programs to grow revenue from hirify.global' existing customer base through increased product usage, cross-sell, upsell, and churn reduction with an accent on targeted, marketing-led lifecycle and engagement initiatives. Focus on building and scaling upsell/cross-sell programs, designing lifecycle journeys, and owning end-to-end execution of expansion initiatives with measurable revenue impact.

Location: Remote within Canada (Toronto, Halifax, Calgary, Vancouver, Kitchener, Waterloo, Hamilton)

Salary: CA$145,000–CA$182,000 annually, plus equity and benefits.

Company

hirify.global is a leading platform providing an all-in-one financial toolkit for small business owners, automating invoicing, expenses, payments, and payroll.

What you will do

• Lead and execute hirify.global’ expansion strategy to grow revenue within the existing customer base.
• Build and scale upsell and cross-sell programs across multiple channels.
• Design and deliver lifecycle journeys to improve product usage and retention.
• Lead, coach, and develop a high-performing team of Expansion Marketing Managers.
• Partner cross-functionally with Product, Marketing, Customer Success, and Partnerships.
• Own end-to-end execution of expansion initiatives and drive meaningful revenue/customer outcomes.
• Own expansion analytics and reporting, using metrics to inform decisions.

Requirements

• 8+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing within a SaaS organization.
• Demonstrated success driving upsell, cross-sell, and retention programs with measurable revenue impact.
• Strong understanding of SaaS metrics including ARPU, churn, expansion rate, adoption, and usage funnels.
• Experience managing and developing teams, including managers or senior ICs.
• Proven ability to work cross-functionally and influence without authority.
• Strong analytical skills and comfort with segmentation, experimentation, and performance reporting.
• Exceptional execution discipline and excellent communication skills.
• Legally authorized to work in Canada; hirify.global does not offer work authorization, relocation assistance, or sponsorship.

Nice to have

• Experience running your own business or direct experience working with small and micro businesses.

Culture & Benefits

• Comprehensive health and wellness benefits, including retirement savings, stock options, generous time off, and parental leave.
• Perks like a Peer Recognition Program, Employee Assistance Program, and headphone credit.
• Flexible working environments: beautiful offices in Toronto, Amsterdam, San Luis Potosi, or a home office credit for remote employees.
• Supportive peer group, mentors, and leaders fostering belonging and collective impact.
• Accelerated growth through company onboarding, continuous coaching, training, and learning.