TL;DR

Lifecycle Marketing Manager: Executing and optimizing multi-channel communications to engage learners with an accent on subscription optimization and flawless campaign production. Focus on personalizing at scale using behavioral signals and leveraging automation and AI for copy generation and analysis.

Location: Onsite in London, United Kingdom

Company

%hirify_global% is an international startup empowering individuals and organizations with essential data and AI skills through practical, engaging learning experiences.

What you will do

Optimize subscription and renewal rates through relevant and resonant messaging.
Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking.
Personalize communications at scale using behavioral and lifecycle signals for dynamic content.
Plan and ship multi-channel campaigns across email, mobile push, in-app, and browser notifications.
Support the experimentation roadmap for CRM channels, including designing A/B/n and holdout tests.
Design and improve automated user journeys across onboarding, activation, re-engagement, and churn prevention.
Safeguard deliverability and compliance with GDPR, CCPA, CAN-SPAM, and PECR.
Leverage automation (n8n, Make.com) and AI tools for copy ideation, variant generation, and analysis.
Collaborate cross-functionally with Product, Product Marketing, Data/Analytics, Content, and Sales/CS.

Requirements

2-3 years work experience managing automated lifecycle communication.
Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and multichannel CRM campaigns.
Working understanding of HTML + Liquid.
SQL knowledge with the ability to independently pull data and generate reports.
Strong attention to detail, commitment to flawless execution, and project management skills.
Bachelor’s Degree in Business, Marketing, STEM or a related field.

Culture & Benefits

Competitive salary and attractive benefits package.
Flexible working hours to support work-life balance.
Yearly learning budget for conferences & training to support professional growth.
Participation in international company retreats.
Yearly IT equipment budget for your home working setup.
Collaborate with a truly exceptional, dynamic, creative, and international team.