Crm Marketing Specialist (Igaming)

TL;DR

Crm Marketing Specialist (Igaming): Responsible for B-to-C player marketing activities across the US with an accent on designing player activation and retention strategies and tactics, deploying campaigns on our CRM platform and integrating and executing player promotions. Focus on creating approaches and processes for player marketing to support the growth of digital sales.

Location: Providence, RI, US

Salary: $55,631 - $98,467

Company

hirify.global is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers.

What you will do

• Design player communication strategies and tactics to activate and retain players.
• Define audience and segmentation rules/criteria for successful retention and activation campaigns.
• Convert plans into engaging player communication programs, promotions, and campaigns.
• Track and report campaign performance and provide measurement and optimization details.
• Coordinate with marketing technology vendor and internal technical teams to manage daily operations and data feeds into/out of the platform.

Requirements

• 3+ years’ experience using email campaign automation platforms like Salesforce, Xtremepush, Adobe Campaign, Optimove, Acoustic or any other marketing automation/CRM solution.
• Previous experience sending mass and segmented email, SMS, and/or push notifications at an enterprise level.
• Experience with Google Analytics platform.
• Proven expertise in digital marketing with a focus on customer acquisition and retention.
• Strong analytical, reporting, and problem-solving skills.
• Highly motivated, organized, able to multi-task, prioritize, and work under tight deadlines.

Nice to have

• Experience with web CMS solutions such as Adobe AEM or Agility a plus.

Culture & Benefits

• 401(k) Savings Plan with Company contributions.
• Health, dental, and vision insurance, life, accident, and disability insurance.
• Tuition reimbursement.
• Paid time off, wellness programs, and identity theft insurance.