Director, Go-To-Market (GTM) (Adtech)

TL;DR

Director, Go-To-Market (GTM) (Adtech): Defining and executing the strategic vision for the entire United States market GTM strategy. Your core mission is to connect the dots across brand alignment, product marketing and positioning, acquisition, and informing product needs to ensure a cohesive and high-impact GTM strategy that drives significant revenue growth. Focus on managing a substantial paid acquisition budget, and ensuring scalable support for both Product-Led Growth (PLG) and high-touch sales models.

Location: Hybrid - New York City (minimum of 2-3 days a week from the office)

Company

hirify.global is a global leader in data privacy and privacy-led marketing solutions.

What you will do

• Define and own the US GTM strategy, ensuring tight integration between product marketing, brand messaging, and core acquisition programs.
• Take direct accountability for US revenue targets and strategically manage/scale paid acquisition budgets.
• Lead the effort to structure US market operations from near-zero, defining processes and establishing high-level cross-functional collaboration.
• Serve as the primary liaison with the Product team, synthesizing US market needs and customer feedback to guide and influence the product roadmap.
• Design and optimize high-performing paid media campaigns across all major channels to maximize ROI and efficient customer acquisition.
• Guide the strategic direction and prioritization of acquisition and nurturing campaigns that support both no-touch (PLG) and high-touch funnels.

Requirements

• Bachelor’s or Master’s degree in a related field.
• 7+ years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market.
• 3+ years in a leadership role, with direct responsibility for revenue numbers and cross-functional leadership.
• Proven track record of managing and scaling multi million dollar budgets
• Deep expertise in Paid Acquisition and hands-on knowledge of Product-Led Growth (PLG) strategies.
• Proficiency in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment for lead lifecycle management and reporting.

Culture & Benefits

• Flexible working hours, hybrid working, and the possibility of workcations.
• Personal development budget.
• Health insurance and 401K plan contribution.
• Online yoga sessions and Headspace App access.
• Team buildings, happy hours, and occasional company-covered meals.
• Gifts for work anniversaries and life milestones.