TL;DR

Staff Product Marketing Manager (Fintech): Owns the end-to-end commercialization and Go-To-Market strategy for the core QuickBooks Online (QBO) platform and Payroll/Workforce Solutions (WFS) within the Accountant Channel with an accent on platform commercialization and value translation. Focus on driving QBO and Payroll adoption and maximizing conversion within the channel's highest-volume workflow.

Location: Mountain View, California; San Diego, California; San Francisco, California

Salary: $150,500- $213,500

Company

%hirify_global% is the global financial technology platform that powers prosperity for the people and communities we serve.

What you will do

Drive growth in QuickBooks Online subscribers and new customers by maximizing conversion within the channel's highest-volume workflow.
Maximize adoption and usage of high-value services, focusing on the growth and attachment of the Payroll/WFS portfolio for accountant-served clients.
Influence product roadmaps and remove major friction points to improve partner satisfaction.
Define the core Platform Narrative and its associated messaging and positioning.
Plan and execute Go-To-Market campaigns aimed at driving awareness and conversion for QBO and Payroll products.
Translate Agentic AI and platform evolution into clear accountant value to drive platform readiness, adoption, and retention.

Requirements

BA/BS required; MBA or equivalent work experience in a complex digital ecosystem or B2B marketing a plus.
10+ years of professional experience in marketing, specifically driving high-volume, measurable go-to-market strategies within a digital channel or sales-supported environment.
Proven expertise as an inbound PMM, with significant experience successfully influencing and partnering with Product and Engineering teams to drive product change based on deep customer insight (VOA).
Exceptional GTM Execution Track Record, demonstrating the ability to translate complex product capabilities (e.g., AI Agents, integrated platform workflows) into winning positioning and messaging that drives commercial results.
Strong analytical capabilities, organizational navigation skills, and the ability to think strategically about complex GTM challenges and funnel optimization.

Culture & Benefits

Competitive compensation package with a strong pay for performance rewards approach.
Eligible for a cash bonus, equity rewards and benefits, in accordance with applicable plans and programs.
%hirify_global% conducts regular comparisons across categories of ethnicity and gender to drive ongoing fair pay for employees.