TL;DR

Growth Marketing Manager (EdTech): Accelerating user and revenue growth for the H5P EdTech solution with an accent on running growth experiments across the full funnel and optimizing website conversion. Focus on designing A/B tests, building lifecycle automations, and integrating product usage signals with sales workflows to shape a hybrid PLG → SLG motion.

Location: Flexible work arrangements are offered, with company offices in Kitchener, Winnipeg, Vancouver (Canada) and Melbourne (Australia). Tuition reimbursement up to $4,000 CAD is available, implying employment eligibility tied to these regions.

Company

%hirify_global% is a cloud company dedicated to transforming the way the world learns through its EdTech solutions, and has been operating for 25 years.

What you will do

Run growth experiments across the full funnel (acquisition → activation → conversion → retention).
Own and optimize the website, including CRO tests and UX improvements.
Design and execute A/B tests and conversion flow improvements.
Build lifecycle and automation flows for free users, trials, PQLs, and customers.
Collaborate with Product, Sales, and Revenue Operations to shape a hybrid PLG → SLG motion.
Analyze performance, report insights, and iterate quickly.

Requirements

5–7 years in B2B SaaS growth, demand gen, lifecycle, or digital marketing (PLG experience required).
Strong understanding of activation metrics, PQLs, and product usage funnels.
Hands-on experience with website platforms (Framer, Webflow), marketing automation (HubSpot, Mailchimp, Instantly, Zapier), CRM (Salesforce), analytics tools (GA4), and A/B testing platforms.
Excellent copywriting for landing pages, onboarding, and lifecycle emails.
Analytical mindset and ability to turn insights into action.
A startup mentality: scrappy, fast, curious, and comfortable with ambiguity.

Nice to have

Experience in EdTech or mission-driven SaaS.
Knowledge of SEO and content marketing principles.
Familiarity with CMS (WordPress, Drupal) and basic HTML/CSS.
Experience using AI tools for testing or content creation.

Culture & Benefits

Impactful work transforming education globally.
Flexible work arrangements.
Learning and Growth opportunities, including tuition reimbursement up to $4,000 CAD.
Employee wellbeing programs, retirement planning, and competitive benefits package.
Home Internet Reimbursements and Employee Recognition.
Dog Friendly Offices at HQ in Kitchener, Winnipeg, Vancouver, and Melbourne.