Growth Marketing Manager (EdTech)

TL;DR

Growth Marketing Manager (EdTech): Accelerating user and revenue growth for the H5P EdTech solution with an accent on running growth experiments across the full funnel and optimizing website conversion. Focus on designing A/B tests, building lifecycle automations, and integrating product usage signals with sales workflows to shape a hybrid PLG → SLG motion.

Location: Flexible work arrangements are offered, with company offices in Kitchener, Winnipeg, Vancouver (Canada) and Melbourne (Australia). Tuition reimbursement up to $4,000 CAD is available, implying employment eligibility tied to these regions.

Company

hirify.global is a cloud company dedicated to transforming the way the world learns through its EdTech solutions, and has been operating for 25 years.

What you will do

• Run growth experiments across the full funnel (acquisition → activation → conversion → retention).
• Own and optimize the website, including CRO tests and UX improvements.
• Design and execute A/B tests and conversion flow improvements.
• Build lifecycle and automation flows for free users, trials, PQLs, and customers.
• Collaborate with Product, Sales, and Revenue Operations to shape a hybrid PLG → SLG motion.
• Analyze performance, report insights, and iterate quickly.

Requirements

• 5–7 years in B2B SaaS growth, demand gen, lifecycle, or digital marketing (PLG experience required).
• Strong understanding of activation metrics, PQLs, and product usage funnels.
• Hands-on experience with website platforms (Framer, Webflow), marketing automation (HubSpot, Mailchimp, Instantly, Zapier), CRM (Salesforce), analytics tools (GA4), and A/B testing platforms.
• Excellent copywriting for landing pages, onboarding, and lifecycle emails.
• Analytical mindset and ability to turn insights into action.
• A startup mentality: scrappy, fast, curious, and comfortable with ambiguity.

Nice to have

• Experience in EdTech or mission-driven SaaS.
• Knowledge of SEO and content marketing principles.
• Familiarity with CMS (WordPress, Drupal) and basic HTML/CSS.
• Experience using AI tools for testing or content creation.

Culture & Benefits

• Impactful work transforming education globally.
• Flexible work arrangements.
• Learning and Growth opportunities, including tuition reimbursement up to $4,000 CAD.
• Employee wellbeing programs, retirement planning, and competitive benefits package.
• Home Internet Reimbursements and Employee Recognition.
• Dog Friendly Offices at HQ in Kitchener, Winnipeg, Vancouver, and Melbourne.